TV GENRES

Course Description

This course will provide a critical overview of television genres and will examine them from practical and theoretical perspectives. Students will analyse a variety of fiction and non-fiction television genres, emphasising their historical, cultural and economic contexts. Students will also consider the ways television genres have changed, divided and combined over time. Attention will also be paid to the processes through which genre classifications are produced and the media discourses which generate them. Sample genres addressed and discussed during the course include the crime show, the prestige drama, the soap opera, reality TV, news programming, and also the quiz show.

TV GENRES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Evaluate different theoretical/conceptual positions on television genre.
2. 02 Examine the historical and cultural contexts in which the television genre system is developed.
3. 03 Relate a range of contemporary television genres with their histories and features.
4. 04 Develop skills in research, analysis, and presentation.
5. 05 Apply theoretical/conceptual framework to particular genre case studies.

Course Syllabus

Reference Books & Course Materials

1. 01 Creeber, G. (2015). The Television Genre Book. 3rd Edition, British Film Institute
2. 02 Edgerton, R., G. (2008). Thinking Outside the Box: A Contemporary Television Genre Reader. University Press of Kentucky
3. 03 Mittel, J. (2004). Genre and Television: From Cop Shows to Cartoons in American Culture

Learning Outcomes

1. L01 Evaluate different theoretical/conceptual positions on television genre. SOLO 5
2. L02 Relate a range of contemporary television genres with their histories and features SOLO 4
3. L03 Develop skills in research, analysis, and presentation. SOLO 5
4. L04 Interpret theoretical/conceptual framework to particular genre case studies. SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix