READING AND WRITING SKILLS-II

Course Description

This course is the continuation of ENG 101. The course aims to improve students' listening, speaking, reading, writing and working skills. In the course, students are guided in writing compare and contrast essays using Venn diagram. In addition, the aim of the course is to learn the necessary conjunctions for composition writing. In addition, the students will be able to write a four-part critical composition by learning the difference between ideas and factual real sentences and how to write the opposing opinion and sentences used to refute it. Thus, the students will be able to distinguish between the compare and contrast essay and discursive essay. Students will also be able to make presentations by using presentation techniques. In addition, this course aims to summarize the reading pieces of the students and to use the strategies of reading and to draw conclusions and meanings using their reading skills.

READING AND WRITING SKILLS-II

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 English, A. K. & English, M. L. NorthStar 4. Reading & Writing. 5th Ed. Pearson, 2020
2. 02 ENGL142/ENGL144/ENGL146 Course Page on Moodle (http://moodle.ciu.edu.tr) for Information and Online Weekly Lessons and Materials
3. 03 Pearson English Portal (login.pearson.com) for Assignments

Learning Outcomes

1. L01 By the completion of the course the students will be able to extend their academic writing skills by dealing with compare/contrast/opinion essay structures.
2. L02 analyze reading passages and apply necessary reading skills and techniques such as skimming, scnaning,inferring and etc.
3. L03 identify the main ideas of the reading texts from the supporting details.
4. L04 identify irrelevant information within paragraphs and essays and distinguish the irrelevant information within the passages.
5. L05 create essay outlines and modify them in line with the given feedback.
6. L06 write essays by using compare/contrast and opinion sentence structures and connectors.
7. L07 process required presentation skills and perform a presentation by employing necessary presentation techniques/skills.

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix