INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY
- Course
- TRHM101 - INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY
- Department
- Tourism & Hotel Management - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Marjan KAMYABI
- Prerequisite
- -
- Keywords
Course Description
Tourism is among the fastest-growing industries globally and serves as a vital source of employment and foreign exchange for many countries. It has emerged as a significant social, cultural, and economic phenomenon. This course aims to provide a comprehensive understanding of the scope and complexity of the tourism industry. Students will explore the various components of tourism, including accommodation, transportation, food and beverage, recreation, and travel services. Current news and case studies will be integrated into the course discussions to provide real-world context. Designed to elucidate and analyze the essential issues within the tourism and hospitality sectors, this course will equip students with the knowledge needed to navigate this dynamic field.
INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm | Midterm | 30 |
| Final exam | Final | 40 |
| Presentation | Presentation | 15 |
| Project | Project | 15 |
| Total | 100 | |
Course outcomes
- 01 Describe the basic concepts and conceptual classifications of hospitality and tourism industries.
- 02 Classify the various forms of accommodation facilities and their structures and competence in distinguishing features of those forms.
- 03 Categorize to use and interpret accommodation operations and their functions.
- 04 Clarify the meaning and importance of management information systems for hospitality and tourism industries.
- 05 Discuss in studying food and beverage operations to be able to find strategic solutions to their problems.
- 06 Analyse to practices taking place in varoius areas of hospitality industry.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Welcoming the students, Introducing syllabus and giving general info about the course. |
| Week 2 | A general introduction to tourism (tourism as a global activity, tourism as an area of study, tourism as an integrated system, production and consumption of tourism). |
| Week 3 | The evolution and development of tourism (tourism, history and the past, the origins of modern tourism, the rise of mass tourism, tourism in twentieth century ) |
| Week 4 | Understanding tourism demand (the elements of tourism demand, the factors influencing tourism demand, measuring tourism demand, future demand for tourism) |
| Week 5 | Understanding tourist as a consumer (who is tourist?, tourist motivations, tourists’ decision-making process, tourist segmentation). |
| Week 6 | Understanding the tourism Industry (an introductory framework of tourism supply, information communication technologies and e-tourism, travel intermediaries: tour operators and travel agents). |
| Week 7 | Understanding the tourism industry (transporting of the tourists, tourism accommodation and hospitality, visitor attractions |
| Week 8 | Midterm Examination |
| Week 9 | Midterm Examination |
| Week 10 | Managing tourist operations (HRM in tourism, financing tourism operations, tourism and entrepreneurship). |
| Week 11 | Managing tourist operations (the role of public sector in tourism, marketing tourism, marketing tourism destinations) |
| Week 12 | The impacts of tourism (tourism economic impacts, tourism social and cultural impacts, tourism environmental impacts). |
| Week 13 | Trends and themes in the use of tourism resources (Urban tourism, Rural Tourism, Cultural tourism, Ecotourism (ecological tourism, agro tourism, Coastal and resort tourism, gastronomy tourism). |
| Week 14 | Managing tourist activities (planning and managing tourist experience, tourist health and safety, global challenges for tourism, event tourism, the future of tourism). |
| Week 15 | Review for final exam |
Reference Books & Course Materials
- 01 Tourism: A Modern Synthesis by Stephen J. Page and Joanne Connel
- 02 Tourism: Principles, Practices, Philosophies by Charles R. Goeldner, J. R. Brent Ritchie
Learning Outcomes
- L01 The students will be able to explain basic and general tourism concepts and their opinion on the nature of the tourism. SOLO 3
- L02 The students will be able to discuss tourism development and its various impacts at regional, national and international scale. SOLO 5
- L03 The Students will be able to evaluate the practices and operations taking place in tourism industry. SOLO 5
- L04 The students will be able to develop a perspective on managing touristic operations. SOLO 5
- L05 The students will be able to create a link between the tourist, tourism types and tourism development. SOLO 5
- L06 The students will be able to review the meaning and importance of information communication technologies for tourism industry. SOLO 4
Program Outcomes
- P01 Demonstrate an understanding of the core subfields of psychology — including but not limited to clinical, developmental, cognitive, social, and biological/neuroscientific psychology — and their interconnections with other scientific disciplines, critically evaluating the value of a multidisciplinary approach to scientific inquiry in psychology.
- P02 Apply scientific methods, research techniques, measurement and psychometric principles (e.g., reliability, validity, scale development/adaptation), and quantitative/statistical reasoning to investigate psychological phenomena, recognizing methodological strengths, limitations, common reasoning fallacies, and the flaws of pseudoscience.
- P03 Employ logical, intuitive, and creative thinking to analyze psychological concepts, evaluate theories (including their historical and philosophical development), synthesize information, and solve complex problems related to cognition and behavior.
- P04 Integrate psychological theories and findings into practical settings (e.g., business, policy, clinical/counseling contexts, and daily life), applying foundational applied skills such as interviewing, observation, and case formulation, drawing meaningful conclusions to inform individual, organizational, and societal practices.
- P05 Describe key ethical principles in psychological research and practice, critically applying these principles to dilemmas across academic, professional, and everyday contexts.
- P06 Recognize how individual differences (e.g., beliefs, values, backgrounds) impact behavior and relationships; use psychological knowledge to prevent or resolve intercultural and interpersonal conflicts and promote inclusive, respectful interactions.
- P07 Exhibit self-regulation and self-awareness, demonstrating a commitment to psychological well-being, effective time management, constructive incorporation of feedback, and ongoing personal and professional development.
- P08 Collaborate effectively in diverse teams, demonstrating responsibility, bias awareness, conflict resolution skills, and leadership in achieving collective goals.
- P09 Communicate psychological knowledge clearly and appropriately for academic, professional, and public audiences using inclusive language, both in written and oral formats, and by accurately summarizing and presenting research findings.
- P10 Use information and communication technologies (including AI and digital media) responsibly and effectively for research, collaboration, and the dissemination of psychological knowledge.
- P11 Embrace lifelong learning and adaptability in response to evolving psychological knowledge and societal needs, engaging with global perspectives and demonstrating intercultural awareness.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - |
| L05 | - | - | - | - | - | - | - | - | - | - | - | - |
| L06 | - | - | - | - | - | - | - | - | - | - | - | - |