STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY

Course Description

This course provides an in-depth approach to effectively managing internal resources—such as people, knowledge, financial capital, and physical assets—while establishing, developing, and nurturing relationships with external stakeholders, including guests, suppliers, owners, franchisors, venture partners, and government entities. Additionally, it presents a strategic management framework tailored for the international hospitality sector, utilizing a case study method to examine contemporary issues like innovation, entrepreneurship, leadership, ethics, franchising, and corporate social responsibility in a global context. The key learning focuses on the strategic skills essential for navigating the intensely competitive hospitality landscape alongside resource acquisition, development, and management strategies that create a competitive edge.

STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY

Evaluation Tools (Active Term)

Course outcomes

1. 01 Ability to identify the most important elements of the broad environment, including the sociocultural, economic, political, and technological contexts.nly in tourism and hospitality, but also applicable to numerous other fields.
2. 02 Ability to list and explain the various tactics managers can use to influence stakeholders.
3. 03 Evaluating the types of knowledge which are more likely to be associated with a sustainable competitive advantage.
4. 04 Ability to distinguish the business - level strategy of any hospitality organization by determining if it is a cost leader, differentiator, or best value and whether it addresses a broad or narrow market focus.
5. 05 Ability to discuss the three different perspectives or approaches used in understanding strategy, including the traditional perspective, the resource - based view, and the stakeholder view.

Course Syllabus

Reference Books & Course Materials

1. 01 Enz A. C., 2010. Hospitality Strategic Management: Concepts and Cases, 2nd Ed. Wiley and Sons.
2. 02 Hussey D., 2008. Strategic Management: From theory to implementation, 4th Ed. Butterworth-Heinemann.
3. 03 Evans, N., Stonehouse, G., & Campbell, D. (2003). Strategic management for travel and tourism. Butterworth-Heinemann.
4. 04 Case Studies

Learning Outcomes

1. L01 Ability to identify the most important elements of the broad environment, including the socio-cultural, economic, political, and technological contexts in tourism and hospitality, but also applicable to numerous other fields. SOLO 2
2. L02 Ability to list and explain the various tactics managers can use to influence stakeholders. SOLO 4
3. L03 Assess what types of knowledge are more likely to be associated with a sustainable competitive advantage. SOLO 5
4. L04 The capability to distinguish the business - level strategy of any hospitality organization by determining if it is a cost leader, differentiator, or best value and whether it addresses a broad or narrow market focus. SOLO 4
5. L05 Ability to discuss the three different perspectives or approaches used in understanding strategy, including the traditional perspective, the resource - based view, and the stakeholder view. SOLO 5

Program Outcomes

1. P01 Gain the ability to apply the Pharmacy profession.
2. P02 Interpret the accuracy and reliability of the current theoretical and practical knowledge in the field of pharmacy, as well as being able to follow and evaluate innovations.
3. P03 Practically apply the knowledge they gain on pharmaceutical sciences. The acquired knowledge and skills allow the graduates to act as the closest health consultant to the public with the ability to inform the public.
4. P04 Evaluate and apply current technology related to basic subjects and principles covering pharmacy and health sciences and take part in in-service training seminars.
5. P05 Know the risks and evaluation of the use of drugs and other chemicals and safe laboratory practices (GMP).
6. P06 Acquire the ability to interpret the findings obtained by qualitative and quantitative measurements and to reach valid scientific results from the data.
7. P07 Prepare pharmaceuticals and provide guidance on the use of pharmaceutical products.
8. P08 Design research and develop projects related to pharmaceutical products; manage and share the results.
9. P09 Be competent to accurately and intelligibly communicate and transfer knowledge about prescription content and pharmaceutical products to the patient / user. The graduates are trained on taking necessary precautions for safe drug usage and encouraging rational drug use, as well as providing consultancy and supervision.
10. P10 Work in an interdisciplinary environment. Graduates can cooperate with other professional groups, participate in vocational training and activities, have proper knowledge and communication skills.
11. P11 Take part in social responsibility projects related to health. Graduates have awareness on sustainable environment and participate in activities and practices related to their profession.
12. P12 Open a community pharmacy, also work in hospital pharmacies, can work in different fields related with pharmaceuticals, cosmetics, medical and herbal products, as well as production and quality control in the pharmaceutical industry. Takes part in the professional development of herself/himself, her/his colleagues and pharmacy students.
13. P13 Implements the legal and professional law and ethics as a health professional, in issues concerning public health.
14. P14 Knows and applies the processes related to drug design from natural or synthetic sources, as well as development, preparation, analysis and metabolism of drugs in the human body.

Po-Lo Matrix