INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Course
- BUSN314 - INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. DAGNU HAILE TESSEMA
- Prerequisite
- -
Course Description
The course will equip the students with the communications skills needed in the business environment. Course includes writing memoranda, letters, reports, resumes, and electronic messages; delivering oral presentations; seminars and developing interpersonal skills. Also skill needed for critical thinking and problem solving are going to be instructed. Lead and share discussions on various types of professional communication with emphasis on business writing. Students will gain experience writing and revising business email, letters, proposals, bidding and job search documents. Students will work both individually and in teams and will exit the course with a clear understanding of the centrality of communication in business.
INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Assignment | Assignment | 20 |
| Midterm Exam | Midterm | 30 |
| Final Exam | Final | 50 |
| Total | 100 | |
Course outcomes
- 01 To identify the basics of business and intercultural communications in the digital age
- 02 To identify various audiences and how to tailor communications effectively
- 03 To develop professional and effective writing and speaking skills for employment and business purposes
- 04 To argue how to combine appropriate technologies to deliver professional presentations
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Professional Communication in a Digital, Social, Mobile World |
| Week 3 | Professional Communication in a Digital, Social, Mobile World |
| Week 4 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 5 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 6 | Communication Challenges in a Diverse, Global Marketplace |
| Week 7 | Communication Challenges in a Diverse, Global Marketplace |
| Week 8 | Midterm exam |
| Week 9 | Midterm exam |
| Week 10 | Planning Business Messages |
| Week 11 | Planning Business Messages |
| Week 12 | Writing Business Messages |
| Week 13 | Completing Business Messages |
| Week 14 | Digital Media |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Bovee, C. and Thill, J.V. (2020) Business Communication Today (15th edition)
- 02 Miscellaneous supplementary reading and videos as appropriate
Learning Outcomes
- L01 To identify the basics of business and intercultural communications in the digital age SOLO 2
- L02 To identify various audiences and how to tailor communications effectively SOLO 3
- L03 To develop professional and effective writing and speaking skills for employment and business purposes SOLO 5
- L04 To argue how to combine appropriate technologies to deliver professional presentations SOLO 5
Program Outcomes
- Should be able to write effective reports, understand written reports, and prepare design and production reports.
- Should have the ability to make effective presentations.
- Should have the ability to give and have clear and understandable instructions.
- Should gain consciousness (awareness) about the necessity of lifelong learning.
- Should have the ability to access information.
- Should have the ability to follow developments in science and technology and constantly renew himself/herself.
- Should gain the awareness of professional and ethical responsibility and should act in accordance with ethical principles.
- Should gain knowledge about the standards used in engineering applications.
- Should gain knowledge about project management, risk management, and change management practices in business life.
- Should gain awareness about entrepreneurship, and innovation.
- Should gain knowledge about development in sustainability.
- Should gain knowledge about the effects of engineering practices on health, environment, and security at universal and social dimensions and the problems of the age reflected in the field of engineering.
- Awareness should be gained about the legal consequences of engineering solutions.
- Should have sufficient knowledge in mathematics, science, and subjects specific to the relevant engineering discipline.
- Should have the ability to use theoretical and applied knowledge in mathematics, science, and related engineering disciplines in complex engineering problems.
- Should have the ability to detect, define, formulate, and solve complex engineering problems.
- Should have the ability to select and apply appropriate analysis and modeling methods to solve complex engineering problems.
- Should have the ability to design a complex system, process, device, or product to meet specific requirements under realistic constraints and conditions.
- Should have the ability to apply modern design methods.
- Should have the ability to develop, select, and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in engineering applications.
- Should have the ability to use information technologies effectively.
- Should have the ability to design experiments, for the study of complex problems or discipline-specific research topics.
- Should have the ability to conduct experiments, collect data, analyze and interpret results for the study of complex problems or discipline-specific research topics.
- Should have the ability to work in intradisciplinary teams.
- Should have the ability to work in interdisciplinary teams.
- Should have the skills to work individually.
- Should have the ability to communicate effectively verbally and in writing.
- Should have the knowledge of at least one foreign language.
Po-Lo Matrix
| LO | Average | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |