FUNDAMENTALS OF ELECTRONIC COMMERCE

Course Description

This course explores the principles and practices of E-Commerce, focusing on how digital platforms transform business operations and customer interactions. In this course, students will learn about key topics such as online marketplaces, payment systems, digital marketing, and cybersecurity in E-Commerce. The course emphasizes the development of effective E-Commerce strategies, exploring tools for designing and managing online businesses. Case studies and projects will provide hands-on experience, enabling students to understand and apply concepts in real-world scenarios. By completion of the course, students will be equipped with the knowledge and skills to successfully implement and manage E-Commerce initiatives in diverse business contexts.

FUNDAMENTALS OF ELECTRONIC COMMERCE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Laudon, K. C., & Traver, C. G. (2021). E-commerce 2020-2021: business, technology, society. Pearson.
2. 02 Laudon, K. C., & Traver, C. G. (2023). E-commerce 2023: business, technology, society. 17th Edition. Pearson.

Learning Outcomes

1. L01 Define and describe the fundamental concepts and objectives of electronic commerce in digital business environments. SOLO 3
2. L02 Classify different types of e-commerce models and compare their strategic positioning in digital markets. SOLO 4
3. L04 Analyze digital business environments and develop effective e-commerce strategies aligned with organizational goals. SOLO 4.5
4. L04 Design and evaluate implementation roadmaps for e-commerce initiatives by identifying operational and technological capability gaps. SOLO 5
5. L05 Analyze value creation processes in e-commerce by linking customer value, firm value, and digital performance metrics such as CLV and conversion rate. SOLO 3.5
6. L06 Analyze and integrate multiple digital channels to ensure a seamless online customer experience across e-commerce platforms. SOLO 4.5
7. L07 Analyze and manage digital customer data and information processes to support effective e-commerce decision-making. SOLO 4
8. L08 Evaluate e-commerce performance using key digital marketing metrics such as CAC, ROAS, conversion rate, and customer retention. SOLO 4.5
9. L09 Design and evaluate organizational structures and strategic readiness for implementing e-commerce initiatives. SOLO 5

Program Outcomes

1. P01 Demonstrate comprehensive knowledge of key concepts across the breadth of effective application and use of MIS and innovative information technologies in organizations.
2. P02 Demonstrate autonomy and responsibility in managing MIS projects and improving organizational processes
3. P03 Demonstrate comprehensive understanding of appropriate enterprise frameworks, theories from the MIS to research and assess contemporary issues in the field and related allied fields and disciplines
4. P04 Apply MIS knowledge to facilitate the acquisition, development, deployment, and management of information systems
5. P05 Apply MIS knowledge to the exploitation of opportunities created by information technology innovations ensuring the alignment between MIS strategy and organizational strategy
6. P06 Demonstrate ethical reasoning in relation to crucial MIS issues such as privacy, information security, and ethical use of information
7. P07 Apply appropriate technologies and techniques to the collection and analysis of organizational and environmental data to facilitate evidence-based decision-making
8. P08 Analyse organizational data to accurately identify organizational problems and propose solutions using MIS
9. P09 Apply effective communication skills consistent with the professional environment
10. P10 Apply effective collaboration skills consistent with the professional environment

Po-Lo Matrix