DIGITAL TRANSFORMATION AND BUSINESS STRATEGIES

Course Description

This course examines how organizations harness digital technologies, artificial intelligence, and automation to drive strategic growth and improve operational efficiency. Students will explore real-world case studies of digital transformation across various industries, gaining insights into how companies respond to technological disruption, adopt agile practices, and cultivate innovation. Key topics include the evolution of business models, digital maturity frameworks, and the role of leadership in the digital economy. Emphasis is placed on aligning digital initiatives with strategic objectives and market positioning. By the end of the course, students will be able to design strategic digital transformation roadmaps, integrating technology adoption with organizational goals. They will also develop a practical understanding of the challenges and opportunities associated with leading digital change in dynamic business environments.

DIGITAL TRANSFORMATION AND BUSINESS STRATEGIES

Evaluation Tools (Active Term)

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Course outcomes

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Course Syllabus

Reference Books & Course Materials

1. 01 Skilton, M., & Hovsepian, F. (2024). Digital transformation strategy: Harnessing our digital future (2nd ed.). Routledge.
2. 02 Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2023). Exploring strategy (13th ed.). Pearson.

Learning Outcomes

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Program Outcomes

1. Demonstrate advanced knowledge of core concepts and theoretical frameworks in Management Information Systems, and apply them to develop innovative models that reflect current advancements in the field.
2. Analyze complex organizational problems and design integrated information systems solutions by applying advanced MIS knowledge and synthesizing multiple theoretical perspectives.
3. Develop and manage database systems and data-driven applications that ensure effective storage, retrieval, and use of organizational data in real-world contexts.
4. Utilize data analytics, business intelligence tools, and data visualization techniques to extract actionable insights and support strategic, data-driven decision-making.
5. Evaluate and apply emerging technologies such as AI, IoT, and Blockchain to drive digital transformation, enhance organizational performance, and formulate original research inquiries.
6. Conduct independent and collaborative research using appropriate methodologies, and communicate findings effectively through scholarly writing and presentations suited to diverse audiences.
7. dentify and address ethical, legal, and societal implications in the research, development, and use of information technologies, adhering to scientific and professional standards.
8. Collaborate effectively in multidisciplinary teams and demonstrate leadership in addressing complex technology-driven challenges.
9. Apply project management methodologies and tools to plan, execute, and monitor IT projects within organizational settings.
10. Develop and integrate information systems that align with organizational goals and strategies, supporting innovation and sustainable growth.
11. Perform comprehensive systems analysis and design, including requirements gathering, modeling, prototyping, and evaluating enterprise system architectures such as ERP, CRM, and SCM.
12. Assess and mitigate organizational information security risks by applying appropriate principles, technologies, and best practices in cybersecurity.

Po-Lo Matrix

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