ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES
- Course
- TRHM448 - ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES
- Department
- Tourism and Hotel Management - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 5
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Dr. Umar SALEEM
- Prerequisite
- -
Course Description
Tourism businesses are quite commonly started by entrepreneurs who play significant roles in adapting the supply of leisure and recreational opportunities. This course intends to provide understanding on the importance of creative thinking, risk taking, being innovative to transform ideas into commercially viable business solutions in tourism and hospitality industries. The main topics covered include the concepts of entrepreneurship and entrepreneurial management and their characteristics, comparison of these concepts with classical management styles, entrepreneurship and innovation, the relationship between economic development and entrepreneurship, the characteristics, importance and functional problems of small businesses within the tourism and hospitality industry.in this study student learn how evaluate their potential as an entrepreneur.
ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Mid-Term | Midterm | 25 |
| Final-Term | Final | 40 |
| Presentation and Participation | Presentation | 15 |
| Project | Project | 20 |
| Total | 100 | |
Course outcomes
- 01 Describe the examples of current entrepreneurs, their companies
- 02 Evaluate the personal attributes and skills that characterize the “successful” entrepreneur.
- 03 Compare their personal characteristics and interests to that of the “successful” entrepreneur.
- 04 Identify and assess sources of support for small businesses and entrepreneurs.
- 05 Discuss the critical factors that are used to identify business start-up ideas – including forms of ownership.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction and Course Overview |
| Week 2 | Tourism Entrepreneurship |
| Week 3 | Sustaining creative Entrepreneurship: The role of innovation system |
| Week 4 | Sustaining creative Entrepreneurship: The role of innovation system |
| Week 5 | Women Empowerment Entrepreneurship Nexus in Tourism |
| Week 6 | Entrepreneurs, Instituestions and inistutional Entrepreneurship |
| Week 7 | Entrepreneurship and Innovation in toursim |
| Week 8 | Midterm Break |
| Week 9 | Midterm Break |
| Week 10 | Entrepreneurial crafts and the tourism industry |
| Week 11 | Tourism Entrepreneurship and regional development |
| Week 12 | Building Institutional, Economic and Social capacities |
| Week 13 | The public Policy context of tourism Entrepreneurship |
| Week 14 | A Multi-stakeholder approach to tourism development |
| Week 15 | Reviewing for final exam |
Reference Books & Course Materials
- 01 Ateljevic,J., Page,S.J. Tourism and entrepreneurship International activities , Butterworth=Heinemann, 2009.
- 02 Blundel, R., Lockett, N., Wang, C., & Mawson, S. (2021). Exploring entrepreneurship (3rd ed.). SAGE Publications Ltd.
- 03 Correia, A., Lopes, J. D., & Portugal, M. (Eds.). (2024). International case studies in innovation and entrepreneurship in tourism. Routledge.
Learning Outcomes
- L01 Apply theories of entrepreneurial activities and processes. SOLO 4
- L02 Compare their personal characteristics with those of the "successful" entrepreneur. SOLO 4
- L03 Predict how to support small businesses and entrepreneurs. SOLO 4
- L04 Identify the critical factors that impact business startup ideas. SOLO 2
Program Outcomes
- P01 1. Having the ability to understand and discuss international relations discipline by using an interdisciplinary methodology to merge the knowledge coming from sociology, economics, psychology, political sciences well as diplomatic history.
- P02 2. Having an adequate knowledge of the history and the epochs of international system and being able to identify historical evolution of the contemporary world politics.
- P03 3. Recognizing local, regional and international actors functioning within the international system.
- P04 4. Understanding the legal framework of the current international system
- P05 5. Ability to identify the relations between the key actors of the international system – the states – from a theoretical as well as multi-dimensional scientific and academic methods.
- P06 6. Ability to analyse the roles and positions of the non-state actors – international organizations in particular – within the current world system.
- P07 7. Ability to recognize political, socio-economic and cultural structures embedded in international relations.
- P08 8. Exploring the roots of conflicts among the actors and produce solutions at local, regional and international levels with an analytical focus.
- P09 9. Being able to understand the politics and the functioning of political institutions in theory and practice.
- P10 10. Understanding the historical emergence of various political cultures and gaining ability to assess them comparatively.
- P11 11. Prepare international relations graduates; having a vast knowledge, academic formation and skills to work in public offices, civil society organizations, international institutions and companies at local and global levels.
- P12 12. To have moral and ethical understanding in the field of work.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - |