SOCIAL MEDIA IN COMMUNICATION

Course Description

This course explores the history, rise and growth of computer-mediated communication technologies known as “social media,” – including Facebook, Twitter and YouTube – as a 21st century communication practice. Throughout the course, various social media tools and their application in current media will be addressed and current habits in social media will be discussed. This course also examines relevant social theory, including technology studies, communication theory and cultural studies to critically evaluate the effect of social media on relationships, activism, branding, politics and news media. This course also focuses on content creation and how to build content that performs well in social media.

SOCIAL MEDIA IN COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the historical and technological development process of new ICT's and its effects on mass communication.
2. 02 Define the basic concepts of new ICTs and social media and relate them with communication works.
3. 03 Explain the basic characteristics of social media platforms.
4. 04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective.
5. 05 Analyse the effects social media has on traditional media.
6. 06 Explain the process of creating content that will cause the targeted effect in communication activities carried out through social media.
7. 07 Define and follow ethical rules that must be followed in the social media.

Course Syllabus

Reference Books & Course Materials

1. 01 1. Fuchs, C. (2024) Social Media: A Critical Introduction. 4th Edition, SAGE Publications.
2. 02 2. Jeremy H., L. (2020). Social Media Communication: Concepts, Practices, Data, Law and Ethics. 3 Edition, Routledge.
3. 03 3. Trepte, S., Masur, P. (2023). The Routledge Handbook of Privacy and Social Media. 1st Edition, Routledge.
4. 04 4. Castells, M. (2005). The Network Society: from Knowledge to Policy. Castells, M., Cardoso, G. (Ed.), The Network Society: from Knowledge to Policy. Washington, DC: Johns Hopkins Center for Transatlantic Relations

Learning Outcomes

1. L02 Define the basic concepts relating to various social media applications. SOLO 3
2. L03 Explain the basic characteristics of social media platforms. SOLO 4
3. L04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective. SOLO 5

Program Outcomes

1. P01 1. Having the ability to understand and discuss international relations discipline by using an interdisciplinary methodology to merge the knowledge coming from sociology, economics, psychology, political sciences well as diplomatic history.
2. P02 2. Having an adequate knowledge of the history and the epochs of international system and being able to identify historical evolution of the contemporary world politics.
3. P03 3. Recognizing local, regional and international actors functioning within the international system.
4. P04 4. Understanding the legal framework of the current international system
5. P05 5. Ability to identify the relations between the key actors of the international system – the states – from a theoretical as well as multi-dimensional scientific and academic methods.
6. P06 6. Ability to analyse the roles and positions of the non-state actors – international organizations in particular – within the current world system.
7. P07 7. Ability to recognize political, socio-economic and cultural structures embedded in international relations.
8. P08 8. Exploring the roots of conflicts among the actors and produce solutions at local, regional and international levels with an analytical focus.
9. P09 9. Being able to understand the politics and the functioning of political institutions in theory and practice.
10. P10 10. Understanding the historical emergence of various political cultures and gaining ability to assess them comparatively.
11. P11 11. Prepare international relations graduates; having a vast knowledge, academic formation and skills to work in public offices, civil society organizations, international institutions and companies at local and global levels.
12. P12 12. To have moral and ethical understanding in the field of work.

Po-Lo Matrix