BUSINESS POLICY AND STRATEGIC MANAGEMENT
- Course
- BUSN487 - BUSINESS POLICY AND STRATEGIC MANAGEMENT
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Prof. Dr. Harun ŞEŞEN
- Prerequisite
- -
Course Description
Business policy is a synthesis of the principles of business management with emphasis upon the formation of business decisions and policies. The purpose of this course is to enable the student to draw on analytic tools and factual knowledge from all other courses in analyzing comprehensive business problems.to enhance ability to do the job of a general manager responsible for strategic performance. Specifically, to integrate the different functional areas of business into a cohesive whole. The challenge is not only in identifying weaknesses and threats facing firms, but to appreciate the strengths of the firm and anticipate opportunities in the external environment. This course is to correct organizational failures and expand upon organizational successes, however failure and success may be defined.
BUSINESS POLICY AND STRATEGIC MANAGEMENT
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm | Midterm | 30 |
| Final | Final | 40 |
| Project | Project | 30 |
| Total | 100 | |
Course outcomes
- 01 Analysing the basics of strategic management (4)
- 02 Clarifying the methods and thecniques of internal and external scanning (3)
- 03 Develop skills in managerial decision making (5)
- 04 Applying strategy implementation (4)
- 05 Clarifying methods and techniques of evaluation and control (3)
- 06 TOTAL SOLO 3,80
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction and Orientation to the Course |
| Week 2 | Ch1: Basic Concepts of Strategic Management |
| Week 3 | Ch2: Corporate Governance |
| Week 4 | Ch4: Environmental Analysis and Industry Analysis |
| Week 5 | Group Work for External Analysis |
| Week 6 | Ch5: Organizational Analysis and Competitive Advantage |
| Week 7 | Group Work for Internal Analysis |
| Week 8 | Midterm week |
| Week 9 | Midterm week |
| Week 10 | Ch6: Strategy Formulation: Business Strategy |
| Week 11 | Ch7: Strategy Formulation: Corporate Strategy |
| Week 12 | Ch8: Strategy Formulation: Functional Strategy and Strategic Choice |
| Week 13 | Ch10: Strategy Implementation: Organizing and Structure |
| Week 14 | Ch11: Strategy Implementation: Staffing and Directing |
| Week 15 | Project Presentations |
Reference Books & Course Materials
- 01 Wheelen, T.L., Hunger, D.J., Hoffman, A.N., and Bamford, C.E. 2023. Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 16th Edi.
- 02 Good Strategy Bad Strategy, The Difference and Why It Matters, Rumelt, Profile Books
Learning Outcomes
- L01 Understanding the basics of strategic management SOLO 4
- L02 Evealuating the methods and techniques of internal and external scanning SOLO 5
- L03 Developing skills in management decision making to formulate corporate strategy SOLO 5
- L04 Focusing on strategy implementation SOLO 4
- L05 Learning methods and techniques of evaluation and control SOLO 5
Program Outcomes
- P01 1. Having the ability to understand and discuss international relations discipline by using an interdisciplinary methodology to merge the knowledge coming from sociology, economics, psychology, political sciences well as diplomatic history.
- P02 2. Having an adequate knowledge of the history and the epochs of international system and being able to identify historical evolution of the contemporary world politics.
- P03 3. Recognizing local, regional and international actors functioning within the international system.
- P04 4. Understanding the legal framework of the current international system
- P05 5. Ability to identify the relations between the key actors of the international system – the states – from a theoretical as well as multi-dimensional scientific and academic methods.
- P06 6. Ability to analyse the roles and positions of the non-state actors – international organizations in particular – within the current world system.
- P07 7. Ability to recognize political, socio-economic and cultural structures embedded in international relations.
- P08 8. Exploring the roots of conflicts among the actors and produce solutions at local, regional and international levels with an analytical focus.
- P09 9. Being able to understand the politics and the functioning of political institutions in theory and practice.
- P10 10. Understanding the historical emergence of various political cultures and gaining ability to assess them comparatively.
- P11 11. Prepare international relations graduates; having a vast knowledge, academic formation and skills to work in public offices, civil society organizations, international institutions and companies at local and global levels.
- P12 12. To have moral and ethical understanding in the field of work.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L05 | - | - | - | - | - | - | - | - | - | - | - | - | - |