CONSUMER BEHAVIOUR

Course Description

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CONSUMER BEHAVIOUR

Evaluation Tools (Active Term)

Course outcomes

1. 01 Understand the role of consumer behavior in the marketing process
2. 02 Understand how consumers make purchase decisions and Identify the links between purchase decision models and market segmentatio
3. 03 Acknowledge of the development of each part of the marketing mix in relation to           consumer behavior and appreciate the link between quality and customer satisfaction

Course Syllabus

Reference Books & Course Materials

1. 01 Schiffman L. G. & Wisenblit J. (2019). Consumer Behavior 12E Pearson Prentice Hall
2. 02 Solomon, M. R., & Russell, C. A. (2026). Consumer behavior (15th ed.). PPearson Prentice Hall.
3. 03 Articles from journals

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. To be able to interpret and evaluate the discussions on the theoretical aspects of International Banking and Finance.
2. To be able to identify regional and global problems that directly or indirectly affect financial issues, to develop solutions and strategies based on evidence and research.
3. To be able to define, evaluate and interpret the classical and current theories of international banking and finance policies and strategies, differences and relationships between them.
4. To have social, scientific and ethical values in the collection, interpretation, announcement and application of data in the field of international banking and finance and to assimilate these values.
5. To be able to follow, understand, interpret and analyze the changing trends in banking and financial activities in the world at an advanced level, and apply innovation and innovative working principles.
6. To be able to set goals and take initiatives to achieve them, to be creative and open to criticism and to have professional competencies at an advanced level.
7. To have an advanced level of foreign language to follow and use the information in the field and to communicate with colleagues.
8. To have advanced computer software and hardware knowledge required by the field of International Banking and Finance, and to be able to use information and communication technologies at an advanced level.
9. To be able to use theoretical and practical knowledge gained in the field of International Banking and Finance at an advanced level.
10. To be able to benefit from other fields that form the basis of financial policies and to understand the interaction between these disciplines.
11. To be able to examine the basic problems in the field of International Banking and Finance with scientific methods, to interpret and evaluate the data.
12. To be able to take responsibility individually and as a team member to solve complex problems encountered in practice related to International Banking and Finance, and to produce solutions.
13. To be able to critically evaluate the knowledge and skills acquired in the fields of International Banking and Finance, to determine learning needs and to carry the learning process to an advanced level.
14. To inform experts or non-experts on financial issues, to share their ideas and problems and solution methods by supporting them with quantitative and qualitative data.

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