COMMUNICATION IMAGE

Course Description

In this course, an image is a communication object and its carrier at the same time. This course aims to help the student who is newly acquainted with the field to understand the visual direction of the communication design. Within the scope of this course the commercial films, adverts, the city's visual existence, street art, picture books, websites, social media identities, title sequence, and video clips are the research fields. In addition, during the course will teach different methods such as subject analysis over examples, observations, and discussions on technical trips, research and report preparation etc. and visual communication images, documentaries, advertisement films, advertising visuals, social perception are also studied.

COMMUNICATION IMAGE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 1. Görme Biçimleri, Metis, John Berger
2. 02 2. Görsel Düşünme, Metis, Rudolf Arnheim
3. 03 3. Anlatmanın Başka Bir Biçimi, Agora kitaplığı, John Berger/Jean Mohr
4. 04 4. İmgeler Nasıl Düşünür? Metis, Ron Burnett

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 Integrate knowledge of interior architecture principles, spatial organization, and visual perception to develop user-centered, functional, aesthetically enriching, and innovative spatial solutions.
2. P02 Analyze and evaluate the relationships among user needs, functional constraints, ergonomics, accessibility, and universal design principles to develop interior architecture solutions across different design scales and contexts.
3. P03 Research, analyze, and relate historical, cultural, and theoretical knowledge to justify design decisions that respect local values while responding to global cultural diversity.
4. P04 Communicate design ideas effectively by integrating visual communication tools, manual and digital representation techniques, and appropriate digital technologies, including artificial intelligence-assisted visualization methods, where appropriate.
5. P05 Evaluate and integrate materials, color schemes, lighting, and furniture systems by considering user experience, environmental comfort, technical performance, and sustainability to create high-quality interior environments.
6. P06 Integrate environmental responsibility, occupant health, and ethical principles to develop sustainable, safe, and healthy interior architecture solutions and justify design decisions.
7. P07 Collaborate and coordinate with professionals from architecture, landscape architecture, engineering, and related disciplines by integrating multidisciplinary knowledge to develop comprehensive spatial solutions.
8. P08 Critically evaluate research, contemporary approaches, and artificial intelligence-assisted design and research methods to generate innovative knowledge and design solutions while sustaining lifelong learning and professional development.
9. P09 Justify professional decisions by integrating ethical principles, cultural, societal, and aesthetic responsibilities with the responsible, legal, and ethical use of digital technologies, including artificial intelligence.
10. P10 Plan, manage, and evaluate interior architecture projects by integrating technical systems, user-centered design methods, regulatory requirements, and contemporary digital project management and design technologies.
11. P11 Evaluate and reinterpret existing and historic interiors by integrating conservation principles, adaptive reuse strategies, and digital documentation techniques to support cultural continuity and sustainable heritage conservation.
12. P12 Integrate inclusive and socially responsible design approaches with entrepreneurship, lifelong learning, professional collaboration, and adaptation to technological transformation to contribute to the sustainable advancement of the profession and society.

Po-Lo Matrix

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