PACKAGE DESIGN

Course Description

"Packaging design course introduces and equips graphic design students with understanding issues related to Branding, products & services they will be packaging within the framework of graphic design. Students are also introduced to the Third dimension form, color and communication in the context of retail environment. This course is designed to familiarize students with package design and manufacturing. Lectures and labs will cover aesthetics, marketing, and brand identity as well as sustainability and the implementation of commercial and governmental regulations. Students completing the course will describe, demonstrate, compare, analyze, integrate, and critique Digital Media practices and technologies related to package design principles, marketing and brand identity using packaging, package manufacturing requirements; information design, 3D design and cost considerations. "

PACKAGE DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Identify the key elements of a packaging composition including placement, product, and audience.
2. 02 2. Identify the production, design, and budgetary differences between mass and prestige packaging designs.
3. 03 3. Create flat and 3D versions of a prestige package and present a sample counter animation.
4. 04 4. Develop an understanding of how playful packaging design is created through typography, balance, color, and other attributes.

Course Syllabus

Reference Books & Course Materials

1. 01 Du PUIS S. & SILVA J. (2011) PACKAGE DESIGN WORKBOOK, Rockport Publishers, Inc.
2. 02 Packaging Design Successful Product Branding From Concept to Shelf by Marianne R. Klimchuk, Sandra A. (2012)
3. 03 Brand Identity Essentials 100 Principles for Designing Logos and Building Brands, Kevin Budelmann Yang Kim Curt Wozniak (2010)
4. 04 Ambrose g. & harris p. (2006) The Visual Dictionary of Graphic Design, AVA Publishing (UK) Ltd.

Learning Outcomes

1. L01 1. Identify the key elements of a packaging composition including placement, product, and audience.
2. L02 2. Identify the production, design, and budgetary differences between mass and prestige packaging designs.
3. L03 3. Create flat and 3D versions of a prestige carton, and present a sample counter animation.
4. L04 4. Develop an understanding of how playful packaging design is created through typography, balance, color, and other attributes.

Program Outcomes

1. P01 Integrate knowledge of interior architecture principles, spatial organization, and visual perception to develop user-centered, functional, aesthetically enriching, and innovative spatial solutions.
2. P02 Analyze and evaluate the relationships among user needs, functional constraints, ergonomics, accessibility, and universal design principles to develop interior architecture solutions across different design scales and contexts.
3. P03 Research, analyze, and relate historical, cultural, and theoretical knowledge to justify design decisions that respect local values while responding to global cultural diversity.
4. P04 Communicate design ideas effectively by integrating visual communication tools, manual and digital representation techniques, and appropriate digital technologies, including artificial intelligence-assisted visualization methods, where appropriate.
5. P05 Evaluate and integrate materials, color schemes, lighting, and furniture systems by considering user experience, environmental comfort, technical performance, and sustainability to create high-quality interior environments.
6. P06 Integrate environmental responsibility, occupant health, and ethical principles to develop sustainable, safe, and healthy interior architecture solutions and justify design decisions.
7. P07 Collaborate and coordinate with professionals from architecture, landscape architecture, engineering, and related disciplines by integrating multidisciplinary knowledge to develop comprehensive spatial solutions.
8. P08 Critically evaluate research, contemporary approaches, and artificial intelligence-assisted design and research methods to generate innovative knowledge and design solutions while sustaining lifelong learning and professional development.
9. P09 Justify professional decisions by integrating ethical principles, cultural, societal, and aesthetic responsibilities with the responsible, legal, and ethical use of digital technologies, including artificial intelligence.
10. P10 Plan, manage, and evaluate interior architecture projects by integrating technical systems, user-centered design methods, regulatory requirements, and contemporary digital project management and design technologies.
11. P11 Evaluate and reinterpret existing and historic interiors by integrating conservation principles, adaptive reuse strategies, and digital documentation techniques to support cultural continuity and sustainable heritage conservation.
12. P12 Integrate inclusive and socially responsible design approaches with entrepreneurship, lifelong learning, professional collaboration, and adaptation to technological transformation to contribute to the sustainable advancement of the profession and society.

Po-Lo Matrix