SERVICES MARKETING

Course Description

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SERVICES MARKETING

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Lovelock, C. H & Wirtz, J (2012), Services Marketing, Global Edition, 7th edition, Pearson

Learning Outcomes

1. L01 Discuss how services contribute to a country’s economy. SOLO 5
2. L02 Discuss the three-stage model of service consumption. SOLO 5
3. L03 Distinguish between important and determinant attributes for segmentation. SOLO 4
4. L04 Examine how service firms use different branding strategies. SOLO 3
5. L05 Describe the three interrelated flows that show what is being distributed. SOLO 3
6. L06 Develop ethical and consumer-privacy-related issues in service marketing communications. SOLO 5

Program Outcomes

1. P01 PO1: Become knowledge workers who whose focus will be on continuous learning as their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in health sector.
2. P02 PO2: Developed various skills and acquired the necessary knowledge which are required to keep improving themselves by working independently.
3. P03 PO3: Become among the best professionals in the health care industry due to their developed skills and gathered knowledge which will set them apart from the competition.
4. P04 PO4: Been able to apply appropriate methods and analytical procedures to analyze health-related issues faced by the organizations and empirically investigate and propose creative and valid solutions based on this analysis.
5. P05 PO5: Learnt to use technology in class and research in an ethical and secured manner by implementing these skills in their professional and private lives.
6. P06 PO6: Gained the ability to apply theories and use appropriate management tools and methods collaboratively in order to develop strategic decisions which are specific to unique health management contexts.
7. P07 PO7: Practiced and mastered communicating effectively, both verbally and in writing, with individuals from different cultures within and outside the academia and organizations.
8. P08 PO8: Been able to implement the learnt skills and knowledge, by developing research-based solutions to current regional and global health issues.
9. P09 PO9: Developed enthusiasm and awareness about the environment by associating health and management theories with ethical and environmental approaches in order to further study and investigate critical health managerial issues.

Po-Lo Matrix