CONSUMER BEHAVIOR

Course Description

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CONSUMER BEHAVIOR

Evaluation Tools (Active Term)

Course outcomes

1. 01 Understand the role of consumer behavior in the marketing process
2. 02 Understand how consumers make purchase decisions and Identify the links between purchase decision models and market segmentatio
3. 03 Acknowledge of the development of each part of the marketing mix in relation to           consumer behavior and appreciate the link between quality and customer satisfaction

Course Syllabus

Reference Books & Course Materials

1. 01 Schiffman L. G. & Wisenblit J. (2019). Consumer Behavior 12E Pearson Prentice Hall
2. 02 Solomon, M. R., & Russell, C. A. (2026). Consumer behavior (15th ed.). PPearson Prentice Hall.
3. 03 Articles from journals

Learning Outcomes

1. L01 Explain the role of consumer behavior in the marketing process SOLO 3
2. L02 Discuss how consumers make purchase decisions  SOLO 5
3. L03 Plan marketing strategies for the consumer market SOLO 4

Program Outcomes

1. P01 PO1: Become knowledge workers who whose focus will be on continuous learning as their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in health sector.
2. P02 PO2: Developed various skills and acquired the necessary knowledge which are required to keep improving themselves by working independently.
3. P03 PO3: Become among the best professionals in the health care industry due to their developed skills and gathered knowledge which will set them apart from the competition.
4. P04 PO4: Been able to apply appropriate methods and analytical procedures to analyze health-related issues faced by the organizations and empirically investigate and propose creative and valid solutions based on this analysis.
5. P05 PO5: Learnt to use technology in class and research in an ethical and secured manner by implementing these skills in their professional and private lives.
6. P06 PO6: Gained the ability to apply theories and use appropriate management tools and methods collaboratively in order to develop strategic decisions which are specific to unique health management contexts.
7. P07 PO7: Practiced and mastered communicating effectively, both verbally and in writing, with individuals from different cultures within and outside the academia and organizations.
8. P08 PO8: Been able to implement the learnt skills and knowledge, by developing research-based solutions to current regional and global health issues.
9. P09 PO9: Developed enthusiasm and awareness about the environment by associating health and management theories with ethical and environmental approaches in order to further study and investigate critical health managerial issues.

Po-Lo Matrix