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Cyprus International University
TR

PACKAGE DESIGN

Course
GRDE310 - PACKAGE DESIGN
Department
Graphic Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
4
T+P+L
2 + 2 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

"Packaging design course introduces and equips graphic design students with understanding issues related to Branding, products & services they will be packaging within the framework of graphic design. Students are also introduced to the Third dimension form, color and communication in the context of retail environment. This course is designed to familiarize students with package design and manufacturing. Lectures and labs will cover aesthetics, marketing, and brand identity as well as sustainability and the implementation of commercial and governmental regulations. Students completing the course will describe, demonstrate, compare, analyze, integrate, and critique Digital Media practices and technologies related to package design principles, marketing and brand identity using packaging, package manufacturing requirements; information design, 3D design and cost considerations.

PACKAGE DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 1. Identify the key elements of a packaging composition including placement, product, and audience.
  2. 02 2. Identify the production, design, and budgetary differences between mass and prestige packaging designs.
  3. 03 3. Create flat and 3D versions of a prestige package and present a sample counter animation.
  4. 04 4. Develop an understanding of how playful packaging design is created through typography, balance, color, and other attributes.

Course Syllabus

Week Topic
Week 1 Introduction to the course, class rules & Course equipments.
Week 2 Package Design & Impressive package design samples Classwork: Coffee Package Design
Week 3 Marketing of Packaging, Urbanisation & Industrialisation, Connection to Brands
Week 4 The Power of Packaging for the Brand, Increased Competition, Pioneers of Branding and Packaging Design
Week 5 Creating Preferences Through Package Design, Brand Image Paradigm, Packaging's Role Keeps Changing,
Week 6 Creating the Rational and Emotional Connection, Creating Real and Lasting Client-to-Customer Connections
Week 7 Packaging Design Team Journey, Working with Big Brands vs. Small Brands, Packaging Research
Week 8 Historical Background of Packaging, Mass Production & Mid-Century Expansion, New Refinements in Packaging Design
Week 9 Culture and Values, Fundamental Principles of Two-Dimensional Design, Typographic Terminology
Week 10 How Consumers Absorb Information, Brand Essence/Brand Positioning, The Packaging Trend Cycle, Packaging Trends
Week 11 Innovation Born from Art and Science, The wow Factor, The Six Keys to Success
Week 12 Package Design Process with Case Studies and Sketches & Design Strategy
Week 13 The Packaging Process, Phases of Packaging: Gathering Knowledge, Packaging Brief, Visual Audits,
Week 14 Phases of Packaging (cont.) Messaging and Communication Management, Visual Interpretation of the Brief, Conceptual Ideations, Refinement,
Week 15 Phases of Packaging (cont.) File Production, Standards and Style Guides

Reference Books & Course Materials

  1. 01 Du PUIS S. & SILVA J. (2011) PACKAGE DESIGN WORKBOOK, Rockport Publishers, Inc.
  2. 02 Packaging Design Successful Product Branding From Concept to Shelf by Marianne R. Klimchuk, Sandra A. (2012)
  3. 03 Brand Identity Essentials 100 Principles for Designing Logos and Building Brands, Kevin Budelmann Yang Kim Curt Wozniak (2010)
  4. 04 Ambrose g. & harris p. (2006) The Visual Dictionary of Graphic Design, AVA Publishing (UK) Ltd.

Learning Outcomes

  1. L01 1. Identify the key elements of a packaging composition including placement, product, and audience. SOLO 3
  2. L02 2. Identify the production, design, and budgetary differences between mass and prestige packaging designs. SOLO 3
  3. L03 3. Create flat and 3D versions of a prestige carton, and present a sample counter animation. SOLO 4
  4. L04 4. Develop an understanding of how playful packaging design is created through typography, balance, color, and other attributes. SOLO 5

Program Outcomes

  1. P01 The student chooses the design principles and can match the application
  2. P02 Students will be able to define national and international values in art and design
  3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
  4. P04 The student can adjust the time correctly to complete his / her graphic application
  5. P05 The student matches the relationship between image and meaning
  6. P06 Students can express what they see by drawing
  7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
  8. P08 Defines and lists art and design materials
  9. P09 Expresses an idea, concept or phenomenon visually in a creative way
  10. P10 Solves the design problems encountered in the process
  11. P11 Symbolizes concepts, situations, and objects in the visual context
  12. P12 Develops design projects by recalling basic graphic design principles
  13. P13 Applies technology effectively in the design process
  14. P14 Can think critically and question theoretical gains in the context
  15. P15 Relate the past, present, and future of design
  16. P16 Can perform original works related to the field and evaluate the results
  17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
  18. P18 Improves communication skills for teamwork
  19. P19 Can effectively discuss, criticize and form theory about the field
  20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
  21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
  22. P22 Can associate written texts with visual images
  23. P23 Can observe and compare in the context of art criticism methods
  24. P24 Can apply legal regulations and procedures in the field
  25. P25 Be able to associate written texts with visual images

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 Average
L01 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0.12
L02 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0.12
L03 0 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0.12
L04 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.12