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Cyprus International University
TR

ADVERTISING DESIGN

Course
GRDE307 - ADVERTISING DESIGN
Department
Graphic Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
4
T+P+L
2 + 2 + 0
Course Coordinator(s)
Asst. Prof. Dr. Gürkan GÖKAŞAN
Prerequisite
-
Keywords

Course Description

The aim of the course is to inform the students about advertisement, advertising and designer’s role in the AD World and capability to design advertisement besides to analyze them. In this course, students compare traditional and interactive outlets in order to develop a clear understanding of the differences and similarities between businesses in print and interactive media production. Students learn to apply traditional principles where they are appropriate and to discover and apply a new fundamental understanding to developing and working within the various print and interactive environments. Marketing, advertising and sales, addressing the elements and requirements of information distribution are also covered.

ADVERTISING DESIGN

Evaluation Tools (Active Term)

Item Type Weight (%)
Midterm Project Midterm 30
Final Project Final 40
Project 1 Project 15
Project 2 Project 15
Total 100

Course outcomes

  1. 01 1. Identify(2), select(3) and apply(3) various media and styles to achieve desired results.
  2. 02 2.Characterize(4) the strengths and functional value of various communications and advertising media, including print, packaging, P.O.P., billboards, television, broadcast, and the Web.
  3. 03 3. Define (2) and Differentiate(4) traditional and contemporary styles.
  4. 04 4. Identify (2) the principles of target marketing and market positioning.
  5. 05 5. Design (4) an advertising campaign using at least two different types of media for a specified product or service.
  6. 06 6. Evaluate technical and aesthetic characteristics of a project relative to specific design parameters.

Course Syllabus

Week Topic
Week 1 Introduction & class rules
Week 2 What is advertising and why is ad design used? The role of visual arts in advertising
Week 3 Creative thinking techniques and advertising design I
Week 4 Creative thinking techniques and advertising design II
Week 5 Creation of advertising design based on products / services
Week 6 Study about the Midterm project: Create your advertising and design I
Week 7 Study about the Midterm project: Create your advertising and design II
Week 8 Midterm Week
Week 9 Advertising design for luxury brands
Week 10 Advertising design for sponsorships brands
Week 11 Advertising design for different media I (social media, web banner etc.)
Week 12 Advertising design for different media II (social media, web banner etc.)
Week 13 Advertising design for different media III (social media, web banner etc.)
Week 14 Advertising design work for the final project-reviews
Week 15 Final week

Reference Books & Course Materials

  1. 01 Lecturer's own notes.
  2. 02 Creative Advertising, Mario Pricken.
  3. 03 Bir Reklamcının İtirafları, David Ogilvy.
  4. 04 The Poster, Art, Advertising, Design and Collecting, Ruth, E. Iskin.

Learning Outcomes

  1. L01 The course will provide students with the knowledge to design elements that make the advertisement successful.
  2. L02 Students will be able to apply this information in their careers by enabling them to define and communicate relevant requirements in advertising design.
  3. L03 The role of visual arts in advertising will be explained.
  4. L04 Fonts will be used as appropriate for the creation of printed ads.
  5. L05 In designing the ads, how to prepare effective layout applications will be introduced.

Program Outcomes

  1. P01 The student chooses the design principles and can match the application
  2. P02 Students will be able to define national and international values in art and design
  3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
  4. P04 The student can adjust the time correctly to complete his / her graphic application
  5. P05 The student matches the relationship between image and meaning
  6. P06 Students can express what they see by drawing
  7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
  8. P08 Defines and lists art and design materials
  9. P09 Expresses an idea, concept or phenomenon visually in a creative way
  10. P10 Solves the design problems encountered in the process
  11. P11 Symbolizes concepts, situations, and objects in the visual context
  12. P12 Develops design projects by recalling basic graphic design principles
  13. P13 Applies technology effectively in the design process
  14. P14 Can think critically and question theoretical gains in the context
  15. P15 Relate the past, present, and future of design
  16. P16 Can perform original works related to the field and evaluate the results
  17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
  18. P18 Improves communication skills for teamwork
  19. P19 Can effectively discuss, criticize and form theory about the field
  20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
  21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
  22. P22 Can associate written texts with visual images
  23. P23 Can observe and compare in the context of art criticism methods
  24. P24 Can apply legal regulations and procedures in the field
  25. P25 Be able to associate written texts with visual images

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 Average
L01 - - - - - - - - - - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - - - - - - - - - - -
L05 - - - - - - - - - - - - - - - - - - - - - - - - - -