VIDEOART AND MULTIMEDIA

Course Description

This course provides an introduction to the topic of video imaging and multimedia. Technical components include all aspects of image production: image acquisition and digitization, basic editing and final output. The Basic training of Adobe after Effect and In-design program is the main topic in this course. After Effects gives the power to create amazing visual effects and motion graphics, and In-design program enables them to create responsive interactive and multimedia graphic design. The main projects of this course will be: TV advertising design in the course of video and motion graphics, Self-expressive video art, in which the students are interested, Multimedia magazine, which contains video and audio forms of text in online and interactive form.

VIDEOART AND MULTIMEDIA

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 What Adobe After Effects is and what it can potentially do for your video creations.
2. 02 Working with text, shape layers, and basic animation.
3. 03 Demonstrate working with masks.
4. 04 Demonstrate animating layers.
5. 05 Advanced video creation and editing techniques.
6. 06 Advanced video creation and editing techniques.

Course Syllabus

Reference Books & Course Materials

1. 01 Rush, M., 2007, Video Art, 2 ed. China: Thames & Hudson
2. 02 Rush, M., 2005, New Media in Art, Singapore: Thames & Hudson
3. 03 http://videoart.net/
4. 04 Adobe After effect Guide book

Learning Outcomes

1. L01 Choose Adobe software tools for video editing as a multimedia tool SOLO 2
2. L02 Working with text, shape layers, and basic animation for developing video production SOLO 5
3. L03 Demonstrate working with masks and tools SOLO 4
4. L04 Combine different effects and transitions SOLO 3
5. L05 Students can express what they see by drawing SOLO 3

Program Outcomes

1. P01 The student chooses the design principles and can match the application
2. P02 Students will be able to define national and international values in art and design
3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
4. P04 The student can adjust the time correctly to complete his / her graphic application
5. P05 The student matches the relationship between image and meaning
6. P06 Students can express what they see by drawing
7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
8. P08 Defines and lists art and design materials
9. P09 Expresses an idea, concept or phenomenon visually in a creative way
10. P10 Solves the design problems encountered in the process
11. P11 Symbolizes concepts, situations, and objects in the visual context
12. P12 Develops design projects by recalling basic graphic design principles
13. P13 Applies technology effectively in the design process
14. P14 Can think critically and question theoretical gains in the context
15. P15 Relate the past, present, and future of design
16. P16 Can perform original works related to the field and evaluate the results
17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
18. P18 Improves communication skills for teamwork
19. P19 Can effectively discuss, criticize and form theory about the field
20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
22. P22 Can associate written texts with visual images
23. P23 Can observe and compare in the context of art criticism methods
24. P24 Can apply legal regulations and procedures in the field
25. P25 Be able to associate written texts with visual images

Po-Lo Matrix