COLOUR CULTURE

Course Description

This course covers the basic principles, theories and their applications of colours. Colour theory create a logical structure for colour. There are three basic categories of colour theory: The colour wheel, colour harmony, and the context of how colours are used. The student develops working skills with thinking and information of colour design for a variety of visual effects. This course involves the development of colour perception, expression, and application in traditional and digital imagery, using two-dimensional formats through a series of problem-solving exercises and projects. To understand the creative use of colour; the chemical, physical and psychological aspects of colour. It also allows researching the colour culture of different countries.

COLOUR CULTURE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Implement (4) the colour theory in design works.
2. 02 2. Analyze (4) of cultural, psychological and symbolic effects of the colours.
3. 03 3. Select (3) the colors suitable for the target audience of a project.
4. 04 4. Develop (4) colour perception.
5. 05 5. Solve (3) the design problems related to colour.

Course Syllabus

Reference Books & Course Materials

1. 01 Lecturer's own notes (https://moodle.ciu.edu.tr)
2. 02 Biggam, C. P. & Wolf, K. (2021) A Cultural History of Color: Volumes 1-6. Bloomsbury Academic.
3. 03 Gage, J. (2009) Colour and Culture: Practice and meaning from antiquity to abstraction. Thames & Hudson.
4. 04 Walch, M. & Hope, A., 1995) Living colours: The definitive guide to color palettes through the ages. Chronicle Books.

Learning Outcomes

1. L01 Students develop (5) their knowledge of colour and their skills in its use, and apply (4) colour theory in their design work. SOLO 4.5
2. L02 Analyze (4) of cultural, psychological and symbolic effects of the colours. SOLO 4
3. L03 Select (3) the colors suitable for the target audience of a project. SOLO 3

Program Outcomes

1. P01 The student chooses the design principles and can match the application
2. P02 Students will be able to define national and international values in art and design
3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
4. P04 The student can adjust the time correctly to complete his / her graphic application
5. P05 The student matches the relationship between image and meaning
6. P06 Students can express what they see by drawing
7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
8. P08 Defines and lists art and design materials
9. P09 Expresses an idea, concept or phenomenon visually in a creative way
10. P10 Solves the design problems encountered in the process
11. P11 Symbolizes concepts, situations, and objects in the visual context
12. P12 Develops design projects by recalling basic graphic design principles
13. P13 Applies technology effectively in the design process
14. P14 Can think critically and question theoretical gains in the context
15. P15 Relate the past, present, and future of design
16. P16 Can perform original works related to the field and evaluate the results
17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
18. P18 Improves communication skills for teamwork
19. P19 Can effectively discuss, criticize and form theory about the field
20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
22. P22 Can associate written texts with visual images
23. P23 Can observe and compare in the context of art criticism methods
24. P24 Can apply legal regulations and procedures in the field
25. P25 Be able to associate written texts with visual images

Po-Lo Matrix