GRDE110 - SKETCHING IN DESIGN

Course Description

The student who faces with visual communication and graphic design should learn how to look and see first. The aim of this course is to teach the freehand drawing for a conceptual purpose. More than doodling, the sketching is an expression method. Student should learn how to sketch for achieving visualize the ideas. It is mandatory to keep a sketchbook during the course term. Visual note keeping, observation, sketching as a predesign process, to keep a sketchbook as an artistic expression method are among the subjects. Student can build image-meaning integrity as an active participant by this course. The habit of sketchbook use, brings method and working discipline. Student gains a rewarding predesign habit at the end of the course.

SKETCHING IN DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

01 Describe (3) the key concepts and methods of the design process.
02 Apply (3) professional presentation techniques.
03 Recognize (2) skills in time and project management by keeping deadlines and fulfilling requirements.
04 The student matches(2) the relationship between image and meaning
05 Symbolizes(3) concepts, situations, and objects in the visual context

Course Syllabus

Week	Topic
Week 1	Introduction, rules, fundamental tools for course and information
Week 2	The Designer’s Eye & Line Quality Breaking the "preconceived image" vs. reality. Exercises: Blind contour, weighted lines, and ghosting techniques.
Week 3	Perspective & Volumetric Thinking Drawing 3D forms (cubes, cylinders, spheres) in 1 and 2-point perspective.
Week 4	Light, Shadow, and Texture Understanding light sources to define form. Introduction to hatching, cross-hatching, and stippling for material representation.
Week 5	Deconstructing the Object Analyzing complex objects and breaking them down into primitive shapes. Introduction to Orthographic Projection (top, side, and front views).
Week 6	"X-ray" drawing: sketching the internal structure of objects. Focus on proportion and scale.
Week 7	MIDTERM EXAMS
Week 8	MIDTERM EXAMS
Week 9	Quick gesture drawings for scale and context. The "Mannequin" method for placing humans within design environments.
Week 10	Letterform Anatomy & Hand Lettering Sketching serifs, terminals, and x-heights. Understanding the "skeleton" of a typeface before adding weight.
Week 11	Logotype Ideation & Iteration The "Thumbnail" method: Generating 50+ ideas rapidly. Refining a concept through tracing paper overlays.
Week 12	Layout & Grid Sketching Sketching wireframes for web and print. Using "greeking" (placeholder text) and blocking to establish hierarchy.
Week 13	Iconography & SymbolismSimplifying complex ideas into universal symbols.Abstraction exercises: Realistic $\rightarrow$ Iconic $\rightarrow$ Abstract.
Week 14	Visual Metaphors & Conceptual Thinking Mind-mapping through sketching. Solving design "problems" through visual puns and analogies.
Week 15	FINAL EXAMS

Reference Books & Course Materials

01 Poppy Evans and Aaris Sherin. Forms, Folds, and Sizes, Rockport Publishers, Gloucester, MA. 2008. (ISBN 1592534619)
02 Gavin Ambross and Paul Harris,The Fundamentals of Graphic Design, AVA Publishing, SA. 2009. (ISBN 2-940373-82-5 and 978-2-940373-82-6)
03 Ellen Lupton and Jennifer Cole Phillips, Graphic Design: The New Basics,Princeton Architectural Press, 1st edition. (ISBN-10: 1568987021)
04 Book Cover Rapid Viz : A New Method for the Rapid Visualization of Ideas (3rd Edition) Hanks, Kurt Belliston, Larry Thomson

Learning Outcomes

L01 Describe (3) the key concepts and methods of the design process. SOLO 3
L02 Apply (3) professional presentation techniques. SOLO 3
L03 Recognize (2) skills in time and project management by keeping deadlines and fulfilling requirements. SOLO 2
L04 The student matches(2) the relationship between image and meaning SOLO 2
L05 Symbolizes(3) concepts, situations, and objects in the visual context SOLO 3

Program Outcomes

P01 The student chooses the design principles and can match the application
P02 Students will be able to define national and international values in art and design
P03 Students will be able to define abstract and concrete design concepts and express them in composition
P04 The student can adjust the time correctly to complete his / her graphic application
P05 The student matches the relationship between image and meaning
P06 Students can express what they see by drawing
P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
P08 Defines and lists art and design materials
P09 Expresses an idea, concept or phenomenon visually in a creative way
P10 Solves the design problems encountered in the process
P11 Symbolizes concepts, situations, and objects in the visual context
P12 Develops design projects by recalling basic graphic design principles
P13 Applies technology effectively in the design process
P14 Can think critically and question theoretical gains in the context
P15 Relate the past, present, and future of design
P16 Can perform original works related to the field and evaluate the results
P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
P18 Improves communication skills for teamwork
P19 Can effectively discuss, criticize and form theory about the field
P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
P22 Can associate written texts with visual images
P23 Can observe and compare in the context of art criticism methods
P24 Can apply legal regulations and procedures in the field
P25 Be able to associate written texts with visual images

Po-Lo Matrix

LO	P11	P15	P16	P18	P22	P23	P25	Average
L01	0	0	0	0	0	0	0	0
L02	0	0	0	0	0	0	0	0
L03	0	0	0	0	0	0	0	0
L04	3	1	1	1	3	1	3	0.52
L05	0	0	0	0	0	0	0	0