BASIC DESIGN-I

Course Description

This course focuses on fundamental design elements and principles such as harmony, contrast, balance, unity, dilemma, dominance, repetition, rhythm, analogy, metaphor. It also includes the colour theory and its application to design. Students are also introduced to the Euclidean geometry, composition of shapes, forms and shapes with the emphasis on their visual expression such as light, colour, texture, gestalt principles of perception, figure-ground relations, orientation, formal transformations, interdependence and relationships; studies on ordering systems; introduction of abstract/real concepts in a design. The aim of the course is to motivate creativity, hand-eye coordination, and artistic perception by focusing on the basics of design elements and design principles for graphic design students.

BASIC DESIGN-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 1. Express an object visually by observation
2. 02 2. Classify design elements such as line, tone, texture, dimension
3. 03 3. Implement effective composition features
4. 04 4. Identify basic design principles
5. 05 5. Define utilisation of different mediums
6. 06 6. Describe main fields of graphic design
7. 07 7. Process design to abstract

Course Syllabus

Reference Books & Course Materials

1. 01 Lupton, Ellen Phillips & Cole, Jennifer (2015) Graphic Design: The New Basics. Princeton Architectural Press.
2. 02 Amy E. Arntson (2006) Graphic Design Basics (5rd Edition). Wadsworth Publishing
3. 03 Pentak, Stephen & Roth, Richard (2003) Color Basics. Cengage Learning.
4. 04 Kuehni, Rolf G. (2012) Color: An Introduction to Practice and Principles (3rd Edition). Wiley.

Learning Outcomes

1. L01 Select (2) the design principles and match (2) the application. SOLO 2
2. L02 Define (2) abstract and concrete concepts and express (3) them in composition. SOLO 2.5
3. L03 Arrange (2) the time correctly to complete the application. SOLO 2

Program Outcomes

1. P01 The student chooses the design principles and can match the application
2. P02 Students will be able to define national and international values in art and design
3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
4. P04 The student can adjust the time correctly to complete his / her graphic application
5. P05 The student matches the relationship between image and meaning
6. P06 Students can express what they see by drawing
7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
8. P08 Defines and lists art and design materials
9. P09 Expresses an idea, concept or phenomenon visually in a creative way
10. P10 Solves the design problems encountered in the process
11. P11 Symbolizes concepts, situations, and objects in the visual context
12. P12 Develops design projects by recalling basic graphic design principles
13. P13 Applies technology effectively in the design process
14. P14 Can think critically and question theoretical gains in the context
15. P15 Relate the past, present, and future of design
16. P16 Can perform original works related to the field and evaluate the results
17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
18. P18 Improves communication skills for teamwork
19. P19 Can effectively discuss, criticize and form theory about the field
20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
22. P22 Can associate written texts with visual images
23. P23 Can observe and compare in the context of art criticism methods
24. P24 Can apply legal regulations and procedures in the field
25. P25 Be able to associate written texts with visual images

Po-Lo Matrix