GRAPHIC DESIGN II

Course Description

This course is the continuation of Graphic Design I. The graduate-level students are expected to work on the graphic design problems under the guidance of the instructor. The design/art project in a certain manner will be explored by the student considering the theoretical or contextual basis related with. Students will apply the basics of a research project they learned and not only theoretically, but also practically they are expected to produce an artwork/design. Another aspect of this studio course is to consider design issues with their social role and effect. Students are free to choose the medium as they interested in, filmmaking, book design, poster design, animations or kinetic typography are available with this course.

GRAPHIC DESIGN II

Evaluation Tools (Active Term)

Course outcomes

1. 01 Ability to evaluate digital Graphic Design tools.(Solo: 5)
2. 02 Ability to theorize their design problem solving abilities in digital media in a particular time. (Solo: 5)
3. 03 Ability to apply the basic needs of a Graphic Designer effectively in their education and after university. (Solo: 4)
4. 04 Ability to design the creative thinking to applications. (Solo: 4)
5. 05 Ability to criticize a project from the idea to final execution. (Solo: 5)

Course Syllabus

Reference Books & Course Materials

1. 01 Wheeler, A. (2017). Designing brand identity: An essential guide for the whole branding team (5th ed.). John Wiley & Sons.
2. 02 Neumeier, M. (2006). The brand gap: How to bridge the distance between business strategy and design. New Riders Press.
3. 03 Airey, D. (2014). Logo design love: A guide to creating iconic brand identities (2nd ed.). Peachpit Press.
4. 04 Johnson, M. (2016). Branding: In five and a half steps. Thames & Hudson.

Learning Outcomes

1. L01 Ability to develop digital Graphic Design tools.(Solo: 5)
2. L02 Ability to theorize their design problem solving abilities in digital media in a particular time. (Solo: 5)
3. L03 Ability to apply the basic needs of a Graphic Designer effectively in their education and after university. (Solo: 4)
4. L04 Ability to transfer the creative thinking to applications. (Solo: 4)
5. L05 Ability to develop a project from the idea to final execution. (Solo: 5)

Program Outcomes

1. P01 Plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
2. P02 Observation and comparison in the context of art criticism methods
3. P03 Can effectively discuss, criticize and form a theory about the field
4. P04 Can perform original works related to the field and evaluate the results
5. P05 Initiate processes to raise awareness of the society on the protection and promotion of cultural values
6. P06 Associate knowledge, methods and techniques related to the field with other disciplines
7. P07 Discuss on current issues in art and design environment
8. P08 Start a national or international art event
9. P09 Produces innovative and original art/design works
10. P10 Criticize the theories and practices in the field of art and design
11. P11 Can create original art and design works

Po-Lo Matrix