GRAPHIC DESIGN I

Course Description

The course covers conceptual thinking and solutions to graphics problems to organize and communicate messages. Students are expected to face their individual problems and work towards a solution under the guidance of the instructors. Students participate in international events like group exhibitions, graphics competitions and also they develop individual design projects under the guidance of the course tutor. Interdisciplinary approaches become more important at the master level, students are encouraged for interdisciplinary or multidisciplinary academic project groups. Students are freer to focus on their interest areas, tutors discover these interests and guide the student how to turn this into a master project.

GRAPHIC DESIGN I

Evaluation Tools (Active Term)

Course outcomes

1. 01 Ability to evaluate digital Graphic Design tools.(Solo: 5)
2. 02 Ability to theorize their design problem solving abilities in digital media in a particular time. (Solo: 5)
3. 03 Ability to apply the basic needs of a Graphic Designer effectively in their education and after university. (Solo: 4)
4. 04 Ability to design the creative thinking to applications. (Solo: 4)
5. 05 Ability to criticize a project from the idea to final execution. (Solo: 5)

Course Syllabus

Reference Books & Course Materials

1. 01 Wheeler, A. (2017). Designing brand identity: An essential guide for the whole branding team (5th ed.). John Wiley & Sons.
2. 02 Neumeier, M. (2006). The brand gap: How to bridge the distance between business strategy and design. New Riders Press.
3. 03 Airey, D. (2014). Logo design love: A guide to creating iconic brand identities (2nd ed.). Peachpit Press.
4. 04 Johnson, M. (2016). Branding: In five and a half steps. Thames & Hudson.

Learning Outcomes

1. L01 Ability to develop digital Graphic Design tools.(Solo: 5)
2. L02 Ability to theorize their design problem solving abilities in digital media in a particular time. (Solo: 5)
3. L03 Ability to apply the basic needs of a Graphic Designer effectively in their education and after university. (Solo: 4)
4. L04 Ability to transfer the creative thinking to applications. (Solo: 4)
5. L05 Ability to develop a project from the idea to final execution. (Solo: 5)

Program Outcomes

1. P01 Plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
2. P02 Observation and comparison in the context of art criticism methods
3. P03 Can effectively discuss, criticize and form a theory about the field
4. P04 Can perform original works related to the field and evaluate the results
5. P05 Initiate processes to raise awareness of the society on the protection and promotion of cultural values
6. P06 Associate knowledge, methods and techniques related to the field with other disciplines
7. P07 Discuss on current issues in art and design environment
8. P08 Start a national or international art event
9. P09 Produces innovative and original art/design works
10. P10 Criticize the theories and practices in the field of art and design
11. P11 Can create original art and design works

Po-Lo Matrix