Skip to main content
Cyprus International University
TR

CONTEMPORARYGRAPHIC DESIGN

Course
GRDE312 - CONTEMPORARYGRAPHIC DESIGN
Department
Institute of Graduate Studies and Research
Course Type
Scientific Preparation
Status
Required
Language
English
Credit
0
ECTS
0
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords
-

Course Description

This course highlights significant events in graphic design through the study of major movements and designers. A survey of Graphic design’s contemporary history which provides a historical perspective of the evolution of graphic design and its contribution to culture. Students will learn how new technology influenced graphic design and its expression after the industrial revolution. This course enables students to enhance an overview of the historical styles, movements, people, and events of graphic design to help them design more creative, appropriate, and intelligent solutions to graphic design problems or issues. This course also surveys the design profession, the graphic design discipline, its many specialties as well as resources available for graphic designers.

CONTEMPORARYGRAPHIC DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 1. Understanding the process of the emergence and development of graphic design.
  2. 02 2. Understanding of movements that influenced of graphic design.
  3. 03 3. Ability to research.
  4. 04 4. The ability to visual literacy.

Course Syllabus

Week Topic
Week 1 Introduction to the course
Week 2 Bauhaus: Originating in Germany in the early 20th century, Bauhaus emphasizes simplicity, minimalism, and functionality. This style incorporates geometric shapes and primary colors, advocating for the unity of form and function.
Week 3 Art Deco: This style emerged in the 1920s and 1930s, combining modernist styles with fine craftsmanship and rich materials. Characterized by bold geometric shapes, ornate details, and vibrant colors, Art Deco has a luxurious and glamorous aesthetic.
Week 4 Swiss Design: Also known as the International Style, Swiss design is marked by cleanliness, legibility, and objectivity. It utilizes grid systems for layouts and often features sans-serif typefaces, employing asymmetry and a focus on clarity.
Week 5 Pop Art: Emerging in the 1950s and gaining momentum in the 1960s, Pop Art incorporates elements of popular culture, advertising, and mass media. Bold colors, comic-style graphics, and a sense of irony are key aspects of this style.
Week 6 Dada: This avant-garde movement arose during World War I, expressing chaos and irrationality. Dada design often utilizes collage and photomontage, subverting traditional artistic norms through playful and nonsensical representations.
Week 7 Psychedelic: Primarily associated with the 1960s counterculture movement, psychedelic design features vibrant colors, swirling patterns, and surreal imagery. It reflects the influence of music, drug culture, and a perception-altering worldview.
Week 8 MIDTERM
Week 9 Modernism: Characterized by a break from traditional forms, modernism values innovation and abstract forms. It often features clean lines, a focus on materials, and an emphasis on function over ornamentation.
Week 10 Brutalism: This architectural and design style emerged in the mid-20th century, known for its raw, unfinished aesthetic. In graphic design, brutalism often uses stark contrasts, bold typography, and unrefined imagery to create a sense of rebellion.
Week 11 Japanese Graphics: Traditional Japanese design influences modern graphic styles with elements like minimalism, simplicity, and nature-inspired motifs. Typography in Japanese design often blends modern techniques with traditional calligraphy.
Week 12 Scandinavian Design: Known for its functionality, minimalism, and natural materials, Scandinavian design emphasizes clean lines and neutral color palettes. This style often highlights simplicity and practicality while fostering an inviting atmosphere.
Week 13 Grunge: Emerging in the 1990s, grunge design reflects a raw, unpolished aesthetic often associated with the music genre of the same name. It includes distressed textures, chaotic layouts, and a rebellious attitude.
Week 14 Retro and Vintage: Drawing inspiration from past decades, retro and vintage styles utilize nostalgic elements, typography, and color schemes to create a sense of nostalgia. Popular during the 1950s to 1980s, this style embraces both humor and charm.
Week 15 FINAL

Reference Books & Course Materials

  1. 01 Meggs' History of Graphic Design, Fifth Edition. Philip B. Meggs, Alston W. Purvis LIBRARY: Call number: 686.2209 MEG 1998
  2. 02 Aynsley, J., 2004. Pioneers of Modern Graphic Design, A Complete History. 2nd ed. Hong Kong: Octopus Publishing Group Ltd. LIBRARY: Call number: 686.22409 SPE 2004
  3. 03 Heller, S., & Vienne, V. (2012). 100 Ideas That Changed Graphic Design. Laurence King.
  4. 04 Inglis, T. (2023). The graphic design bible: The definitive guide to contemporary and historical graphic design. Publisher.

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 Plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
  2. P02 Observation and comparison in the context of art criticism methods
  3. P03 Can effectively discuss, criticize and form a theory about the field
  4. P04 Can perform original works related to the field and evaluate the results
  5. P05 Initiate processes to raise awareness of the society on the protection and promotion of cultural values
  6. P06 Associate knowledge, methods and techniques related to the field with other disciplines
  7. P07 Discuss on current issues in art and design environment
  8. P08 Start a national or international art event
  9. P09 Produces innovative and original art/design works
  10. P10 Criticize the theories and practices in the field of art and design
  11. P11 Can create original art and design works

Po-Lo Matrix

The PO-LO matrix has not been populated yet.