HISTORY OF DESIGN
- Course
- GRDE311 - HISTORY OF DESIGN
- Department
- Institute of Graduate Studies and Research
- Course Type
- Scientific Preparation
- Status
- Required
- Language
- English
- Credit
- 0
- ECTS
- 0
- T+P+L
- 0 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Gürkan GÖKAŞAN
- Prerequisite
- -
- Keywords
- -
Course Description
-
HISTORY OF DESIGN
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| MIDTERM | Midterm | 30 |
| FINAL | Final | 40 |
| QUIZ-I | Quiz | 15 |
| QUIZ-II | Quiz | 15 |
| Total | 100 | |
Course outcomes
- 01 1- Review(4) the formal elements (e.g. line, color, composition, perspective, etc.) of works of art "
- 02 2- Demonstrate(4) fluency and understanding of the major historical movements, styles and developments in graphic design.
- 03 3- Identify(2) major works of graphic design from the time periods and cultures
- 04 4- Analyze(4) and critically respond to examples of graphic design
- 05 5- Apply (3 ) theoretical concepts to graphic designs
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the course |
| Week 2 | Origins of Visual Communication Prehistoric cave paintings, Cuneiform, Egyptian Hieroglyphics, development of the alphabet, early papyrus scrolls. |
| Week 3 | Medieval Manuscripts & Early Print Scriptoriums, Illuminated Manuscripts, block printing, woodcuts, Gutenberg’s movable-type printing press, Incunabula era. |
| Week 4 | Renaissance Graphic Design Venetian typography (Aldus Manutius, Nicolas Jenson), Humanist page design, French Renaissance (Claude Garamond), book design standards. |
| Week 5 | 18th Century & Industrial Revolution Transitional and Modern types (Caslon, Baskerville, Bodoni, Didot), steam-powered presses, lithography, rise of commercial advertising |
| Week 6 | Victorian Era & Art Nouveau Chromolithography, poster art (Jules Chéret, Alphonse Mucha), organic curves ("whiplash" line), integration of fine art and commercial crafts. |
| Week 7 | Midterm exam |
| Week 8 | Midterm exam |
| Week 9 | The Arts & Crafts Movement William Morris, Kelmscott Press, reaction against industrial mass production, revival of hand craftsmanship, private press movement. |
| Week 10 | Avant-Garde & Early Modernism Futurism (Marinetti), Dadaism (photomontage, radical layout), Constructivism (El Lissitzky, Rodchenko), De Stijl (Mondrian, Theo van Doesburg). |
| Week 11 | The Bauhaus & The New Typography Walter Gropius, Herbert Bayer, Jan Tschichold’s Die Neue Typographie, asymmetric layout, grid structures, functional minimalism. |
| Week 12 | Mid-Century American Modernism The West Coast vs. New York School, Paul Rand, Saul Bass, Cipe Pineles, editorial design, birth of modern corporate branding. |
| Week 13 | International Typographic Style Swiss Style principles, grid systems, Josef Müller-Brockmann, Armin Hofmann, development and impact of Helvetica and Univers. |
| Week 14 | Postmodernism & New Wave Wolfgang Weingart, April Greiman, punk visual culture (Jamie Reid), David Carson, deconstructionism, breaking grid rules. + The Digital Revolution Introduction of the Apple Macintosh, bitmapped typography, PostScript, early web design constraints, desktop publishing democratization. |
| Week 15 | Final exam |
Reference Books & Course Materials
- 01 Arntson, A.E., 2007. Graphic Design Basics. 5th ed. USA: Thomson-Wadsworth.
- 02 Aynsley, J., 2004. Pioneers of Modern Graphic Design, A Complete History. 2nd ed. Hong Kong: Octopus Publishing Group Ltd.
- 03 Meggs' History of Graphic Design, Fifth Edition. Philip B. Meggs, Alston W. Purvis
- 04 http://www.designhistory.org/
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 Plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
- P02 Observation and comparison in the context of art criticism methods
- P03 Can effectively discuss, criticize and form a theory about the field
- P04 Can perform original works related to the field and evaluate the results
- P05 Initiate processes to raise awareness of the society on the protection and promotion of cultural values
- P06 Associate knowledge, methods and techniques related to the field with other disciplines
- P07 Discuss on current issues in art and design environment
- P08 Start a national or international art event
- P09 Produces innovative and original art/design works
- P10 Criticize the theories and practices in the field of art and design
- P11 Can create original art and design works
Po-Lo Matrix
The PO-LO matrix has not been populated yet.