PUBLIC RELATIONS IN HEALTH

Course Description

Definition and historical development of public relations. Close concepts in public relations. reasons creating the need for public relations in health facilities. Viewed in public relations purposes, principles. public relations manager responsibilities in the hospital, the specialist public relations activities in hospitals, for people to work in the public relations department at the hospital and have the properties required in the workplace. Public Relations and Communications. Communication Process, Types, Barriers, Issues, Listening Skills, Effective Speaking, Presentations, Communication Tools Used in Public Relations, Target Audience and Target Audience Identification Methods in Public Relations Practice, Public Relations Process Related Basic Concepts, Plans, Programs, Projects, Budget Objective, Standard, Target, Policy, Strategy, Decision Process of Public Relations; The aim of the Boundary of the Main Task Lists, Work Programme, Research, Data Collection and Evaluation Process, Application Transition of Public Relations, Public Relations Practices examples from organizations in the world and Turkey

PUBLIC RELATIONS IN HEALTH

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1-Will explain the main purpose of public relations in health institutions. (4)
2. 02 2-Will express the development of public relations according to models. (3)
3. 03 3-It will list the characteristics of people who will work in the field of public relations. (3)
4. 04 4-It will express the importance of strategic management in public relations in health institutions. (3)
5. 05 5-Classify media and media in internal and external public relations. (3)
6. 06 6-Will explain the relations between Public Relations and Marketing in Health. (4)

Course Syllabus

Reference Books & Course Materials

1. 01 Sağlık Kurumlarında Halkla İlişkiler ve İletişim Prof.Dr.Dilaver Tengilimoğlu
2. 02 Halkla İlişkiler Uygulaması Prof.Dr.Seda Mengü

Learning Outcomes

1. L01 Explain the basic purpose of public relations in health institutions. SOLO 4
2. L02 Express the development of public relations according to models. SOLO 3
3. L03 List the characteristics of the people who will work in the field of public relations. SOLO 3
4. L04 Explain the importance of strategic management in public relations in health institutions. SOLO 3
5. L05 Will be able to classify media and tools in internal and external public relations. SOLO 3
6. L06 Explain the relationship between Public Relations and Marketing in Health. SOLO 4

Program Outcomes

1. P01 It is knowledgeable about Türkiye, TRNC and World Emergency Health Services.
2. P02 It has basic knowledge in the fields of human anatomy, physiology and pathology.
3. P03 Has knowledge about the use of emergency vehicles, mechanical and technical equipment, and medical equipment used in the pre-hospital Emergency Medicine system.
4. P04 Performs physical evaluation of the patient in emergency situations and knows the principles of primary and secondary examination.
5. P05 Has the ability to use patient handling and transport methods and position patients or injured people appropriately.
6. P06 Knows the general rules of approach to trauma patients and has the skills to use and maintain trauma equipment; Knows simple rescue/extraction techniques in traffic accidents.
7. P07 Knows infection control methods, ensures asepsis-antisepsis conditions as well as infection controls of emergency vehicles and equipment.
8. P08 Knows and applies the principles of pre-hospital emergency care in medical emergencies (shock, poisoning, emergency labor, pediatric, geriatric, oncological emergencies, psychiatric, etc.).
9. P09 Knows and applies personal and environmental safety measures in ordinary and extraordinary situations.
10. P10 Performs basic and advanced life support; Performs defibrillation and cardioversion, knows basic ECG rhythm analysis.
11. P11 Controls bleeding, interprets blood gas values, performs peripheral intravenous intervention, and knows drug administration methods.
12. P12 Knows professional duties, authorities and responsibilities.
13. P13 Establishes healthy human relationships with people in the work area and those it serves.
14. P14 He/she has the awareness of individual awareness by improving himself/herself socially and culturally.
15. P15 Works in interdisciplinary teams and has social responsibility awareness.
16. P16 It has knowledge of Turkish language and the ability to use the language, and has foreign language knowledge at a level to follow professional developments.
17. P17 Knows scene management and team command in disaster situations.
18. P18 Knows and applies search and rescue principles in case of disaster.
19. P19 It knows First Aid practices and can direct someone else to do it by voice.
20. P20 Can use emergency response equipment and provide emergency aid in war situations.

Po-Lo Matrix