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Cyprus International University
TR

STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY ENTERPRISES

Course
TRHM514 - STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY ENTERPRISES
Department
Tourism and Hotel Management - English - Master
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
10
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

All tourism and hospitality sector enterprises should use strategic management theories in a systematic way to perceive competing companies in their environment and evaluate them for the purpose of developing each field of competitive advantage. The aim of this course is to provide the students with the necessary training to gain strategic management and systematic thinking process. This course also aims to provide students with the opportunity to understand implement and critically evaluate strategic analysis for tourism organizations and destinations. It analyzes and criticizes the strategies of specific tourism organizations and destinations, and provides an understanding and critical evaluation of the factors that can contribute to a successful strategy. It ensures that the students evaluate the strategies, their suitability and whether they are successful.

STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY ENTERPRISES

Evaluation Tools (Active Term)

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Course outcomes

  1. 01 1. Identify terms and process of strategic management
  2. 02 2. Combine strategic management concepts with practice
  3. 03 3. Outline strategic management process
  4. 04 4. Exemplify main strategies
  5. 05 5. Generate solutions to problems companies might encounter during practice

Course Syllabus

Week Topic
Week 1 Introduction and overview
Week 2 Basic concepts of strategic management
Week 3 Corporate Governence
Week 4 Ethics and Social Responsibility
Week 5 Environmental Scanning and Industry Analysis
Week 6 Internal Scanning: Organizational Analysis
Week 7 Review / Research Discussion
Week 8 Midterm Examination
Week 9 Situation Analysis and Business Strategy
Week 10 Corporate Strategy
Week 11 Functional Strategy and Strategic Choice
Week 12 Strategy Implementation: Organization for Action
Week 13 Staffing and Directing
Week 14 Evaluation and Control / Term Project Presentation
Week 15 Term Project Presentation / Wrap Up

Reference Books & Course Materials

  1. 01 1. J.D. Hunger & T. L. Wheelen, Essentials of Strategic Management, Fourth Edition, Pearson International Edition, N.J., 2012.
  2. 02 2. Minzberg, H. Strategy Safari, The Free Press, NewYork, 1998.
  3. 03 3. Good Strategy, Bad Strategy. The Difference and Why it matters. Rumelt, Profile Books
  4. 04 4. Michael E. Porter, "What is Strategy?", Harvard Business Review, Nov.-Dec. 1996.

Learning Outcomes

  1. L01 1. Should be familiar with the terms and process of strategic management.
  2. L02 2. Should be able to perform a SWOT analysis.
  3. L03 3. Should be familiar with business level and corporate level strategies.
  4. L04 4. Should be familiar with corporate governance.

Program Outcomes

No program outcomes have been defined.

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