COMMERCIAL PHOTOGRAPHY

Course Description

The main aim of Commercial Photography is to establish moderately advanced photographic practices geared towards an understanding of the commercial application and development of photographic skills. Commercial photography covers a wide range of photographic disciplines. In this course students learn the principles behind photographic lighting, study the art of portrait photography, or develop their time-lapse photography skills. In the Commercial Photography course, students will be able to build valuable technical, critical and business skills through lectures, seminars, tutorials, workshops and group works. The focus of commercial photography course is on commercial photography shooting and posing, plus lighting and creative techniques.

COMMERCIAL PHOTOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 to construct in-depth knowledge in color and black and white photography.
2. 02 to assess different photographic types and production techniques.
3. 03 to conduct the photographic equipment in studio and on location.
4. 04 to implement different editing techniques in Lightroom and Capture One.

Course Syllabus

Reference Books & Course Materials

1. 01 Scott Kelby, 2026. The iPhone Photography Book (2nd Edition): How to get professional-looking images using the awesome camera you always have with you
2. 02 Henry Carroll, 2014. Read This If You Want to Take Great Photographs
3. 03 James Luciana, 2000. Black-And-White Photography Manifest Visions: Manifest Visions : An International Collection

Learning Outcomes

1. L01 Students will apply Photography techniques to create ideas for commercial purposes SOLO 4
2. L02 Students analyze Photographs in terms of composition and frame of the object SOLO 4
3. L03 Students express their ideas about creative contents for photography SOLO 3
4. L04 Students will develop new perspectives about commercial contents SOLO 5

Program Outcomes

1. P01 PO1: Engaged in insightful thinking leading to self-learning and lifelong learning.
2. P02 PO2: Established a general knowledge of economics sufficient to work independently through specific learned techniques generated via individual efforts and study.
3. P03 PO3: Reached the required knowledge and skills to understand social, economic and legal issues both within national, international and global contexts and apply theoretical knowledge of economics to practice.
4. P04 PO4: Adopted the ability to critically evaluate, analyze and interpret information gathered through the use of related statistical software programs to suggest creative solutions for economic problems and make relevant economic decisions.
5. P05 PO5: Been aware of gathering and analyzing data through the application of appropriate technological tools in an ethical and safe manner in order to generate economic decisions and policy suggestions.
6. P06 PO6: Been equipped with conceptual and analytical skills essential for team-working and collaborations for economic decision making for a variety of economic concepts in national and global environment.
7. P07 PO7: Endowed with both oral and written communication skills within the economic field to effectively study and work in an international environment
8. P08 PO8: Been able to transfer theoretical knowledge to real life economic environment: to generate policies for microeconomic and macroeconomic problems faced by individuals, firms and governments at national, international and global context.
9. P09 PO9: Developed an ability to apply economic analysis to everyday problems in real world through the development of ethical perspectives and social responsibilities at work and in personal life.

Po-Lo Matrix