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CREATIVITY AND INNOVATION

Course
BUSN236 - CREATIVITY AND INNOVATION
Department
Business Administration - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
6
T+P+L
3 + 0 + 0
Course Coordinator(s)
Prof. Dr. Tarık ATAN
Prerequisite
-
Keywords

Course Description

CREATIVITY AND INNOVATION Creativity, innovation, and change require a unique mindset and collection of mental tools. In this course, students will be introduced to the CIC mindset and cover basic tools for innovating. First, they will learn how to alter the way the brain works to produce ideas and they will discover that creativity comes in many different shapes and sizes, each of which is equally important in solving business problems. Specifically, they will learn about four key variables that define and describe creative diversity, including your creative style and creative level. They will also learn how creative diversity impacts the ideas you generate and how you make use of them, as well as how to recognize and appreciate the creative diversity of others around you.

CREATIVITY AND INNOVATION

Evaluation Tools (Active Term)

Item Type Weight (%)
Class Presentations Presentation 10
Term Project Project 10
Participation + Quizzes + Class Exercises Quiz 20
Mid Term Exam Midterm 25
Final Exam Final 35
Total 100

Course outcomes

  1. 01 1- Identifying the basic conceps of innovation
  2. 02 2- Learning to design a winning innovation strategy
  3. 03 3- Categorizing the structures of organization to create an innovative atmosphere
  4. 04 4- Assesing and developing measurements for innovation
  5. 05 5- Debating and discussing creative culture intra and inter organizational domains

Course Syllabus

Week Topic
Week 1 Introduction
Week 2 Creativity and Innovation: How do you leverage it?
Week 3 How to design a winning innovation strategy
Week 4 Basic Creativity Tools
Week 5 How to structure a company for innovation
Week 6 Designing the Process of Innovation
Week 7 Mid-Term Exam
Week 8 Tools
Week 9 Tools
Week 10 Tools
Week 11 How to Measure Innovation
Week 12 Incentives to Support Innovation
Week 13 Student Presentations
Week 14 Student Presentations
Week 15 -

Reference Books & Course Materials

  1. 01 "Making Innovation Work" Davila, Emspein, Shelton, Wharton School Publishing
  2. 02 “Creativity and Strategic Innovation Management" , Goodman, Dingli, Routledge
  3. 03 "Innovation and Small Business", Thomas, Miller, Murphy, bookboon.com

Learning Outcomes

  1. L01 1- Identifying the basic conceps of innovation SOLO 2
  2. L02 2- Learning to design a winning innovation strategy SOLO 5
  3. L03 3- Categorizing the structures of organization to create an innovative atmosphere SOLO 4
  4. L04 4- Assesing and developing measurements for innovation SOLO 5
  5. L05 5- Debating and discussing creative culture intra and inter organizational domains SOLO 5

Program Outcomes

  1. P01 PO1: Engaged in insightful thinking leading to self-learning and lifelong learning.
  2. P02 PO2: Established a general knowledge of economics sufficient to work independently through specific learned techniques generated via individual efforts and study.
  3. P03 PO3: Reached the required knowledge and skills to understand social, economic and legal issues both within national, international and global contexts and apply theoretical knowledge of economics to practice.
  4. P04 PO4: Adopted the ability to critically evaluate, analyze and interpret information gathered through the use of related statistical software programs to suggest creative solutions for economic problems and make relevant economic decisions.
  5. P05 PO5: Been aware of gathering and analyzing data through the application of appropriate technological tools in an ethical and safe manner in order to generate economic decisions and policy suggestions.
  6. P06 PO6: Been equipped with conceptual and analytical skills essential for team-working and collaborations for economic decision making for a variety of economic concepts in national and global environment.
  7. P07 PO7: Endowed with both oral and written communication skills within the economic field to effectively study and work in an international environment
  8. P08 PO8: Been able to transfer theoretical knowledge to real life economic environment: to generate policies for microeconomic and macroeconomic problems faced by individuals, firms and governments at national, international and global context.
  9. P09 PO9: Developed an ability to apply economic analysis to everyday problems in real world through the development of ethical perspectives and social responsibilities at work and in personal life.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 Average
L01 - - - - - - - - - -
L02 - - - - - - - - - -
L03 - - - - - - - - - -
L04 - - - - - - - - - -
L05 - - - - - - - - - -