INTERACTIVE ART AND DESIGN

Course Description

Building upon the concepts learned in Visual perception and Design, this course presents a new challenge to the student: to use art and design methodologies for the creation of virtual worlds, interactivities and environments. Within this scope this course introduces and expands the concepts, aesthetics, and techniques and the impact of technology and new media critical to the exploration and authoring of interactive art and design works. The conceptual framework of the course includes an understanding of the psychological and cultural/social contexts of interactive media access, media ecologies, content composition, sensing of physical environments, spatial narrativity and venue development.

INTERACTIVE ART AND DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 To interpret basic concepts related to interactive design
2. 02 To analyze the psychology and cultural/social contexts of interactive media access
3. 03 To be able to describe the concept behind sensing of physical environments
4. 04 To be able to explain and describe spatial narrativity and venue development
5. 05 The students be able to explain and demonstrate authoring of interactive art and design worksltimedia tools rather than a hands--on practice

Course Syllabus

Reference Books & Course Materials

1. 01 Lin, R., Lin, P. H., Shiao, W. S., & Lin, S. H. (2009, July). Cultural aspect of interaction design beyond human-computer interaction. In International Conference on Internationalization, Design and Global Development (pp. 49-58). Springer, Berlin, Heidelberg.

Learning Outcomes

1. L01 Apply principles of interactive design, including usability, accessibility, consistency, feedback, and intuitive user experiences, to create visually appealing and engaging digital interfaces. SOLO 4
2. L02 Design responsive interfaces that seamlessly adapt to different screen sizes and devices, ensuring an optimal user experience across platforms. SOLO 5
3. L03 Combine various interaction design patterns and apply them effectively to their projects, enhancing the usability and familiarity of their interactive designs SOLO 3
4. L04 Imitate a comprehensive interactive art and design project from concept to execution using Adobe XD, demonstrating their ability to incorporate all the learned principles and skills into a different concept design. SOLO 2

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix