STATISTICAL APPLICATIONS FOR SOCIAL SCIENCES

Course Description

The course aims to instruct students to use word, excel and statistical packages in an integrated approach at an advanced level. In this course students will be presenting their statistical applications on Power Point in a professional manner; using statistical capabilities to get simple percentages to complex analyses of variance, multiple regressions, and general linear models as well as to generate tabulated reports, charts and plots of distributions and trends. The course makes statistical analysis more accessible fort he beginner and more convenient for the experienced user.It offers a simple and efficient spreadsheet-like facility for entering data and browsing the workingdata file.

STATISTICAL APPLICATIONS FOR SOCIAL SCIENCES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Learning and applying the system of ideas regarding the economic thought and decision making
2. 02 Comprehending and being able to apply the cost-benefit principle,
3. 03 Having a clear idea about factors of production and production costs,
4. 04 Ability to apply opportunity cost, economic profit and production possibilities frontier concepts in problem solving
5. 05 Understanding and interpreting the demand and supply concepts in the market
6. 06 Ability to understand and evaluate the total utility and marginal utility concepts,
7. 07 Learning elasticity concept and being able to define the factors which affects the elasticity of demand and elasticity of supply.

Course Syllabus

Reference Books & Course Materials

1. 01 Mario F. Triola, (2015) Essentials of Statistics, Global Edition, 5th Edition Pearson

Learning Outcomes

1. L01 To assess the standard deviation and other measures of dispersion SOLO 5
2. L02 To predict the chances of happening and the elementary concept of probability theory SOLO 5
3. L03 To develop an understanding of the frequency distribution. SOLO 4
4. L04 To calculate the measurement of central tendency SOLO 2
5. L05 To summarise the data using graphical presentations and tables such as bar chart, pie charts, stem - leaf and frequency table SOLO 4
6. L06 To count the observation proportion under the normal curve, changes of scale, percentile and quartile. SOLO 2
7. L07 To define statistical applications for business and economics SOLO 2
8. L08 To classify grouped data with their interval classes SOLO 3
9. L09 By the end of the semester, students will be able to distinguish between the types of data in terms of the scales and the level of measurements, population, and sampling. To learn to calculate the central tendency, deviation and distribution of the observations and approximate the position of the values. In addition, the probability and chances that an event may happen will be theorized. SOLO 0
10. L10 To describe basic definitions about statistics SOLO 3
11. L11 To interpret the linear relationship between two interval scale variables by correlation coefficient 3 SOLO 3
12. L12 To formulate and interpret the regression equation and its coefficients SOLO 3
13. L13 Define statistical applications for business and economics. SOLO 3
14. L14 Develop an understanding on frequency distribution. SOLO 5
15. L15 Calcuate the measurement of central tendency SOLO 2
16. L16 Assess standarad deviation and other measures of dispersion SOLO 5
17. L17 Compute correlation coefficient and covarinace SOLO 3
18. L18 Discuss the chances that an event may happen or not. SOLO 5
19. L19 Define Basic rules such as addition rule, multiplication rules, conditional probabilities. SOLO 3

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix