HUMAN COMPUTER INTERACTION

Course Description

This course aims to provide the introduction to the field of human-computer interaction (HCI), an interdisciplinary field that integrates cognitive psychology, design, computer science and others. Examining the human factors associated with information systems provides the students with knowledge to understand what influences usability and acceptance of IS. This course will examine human performance, components of technology, methods and techniques used in design and evaluation of IS. Societal impacts of HCI such as accessibility will also be discussed. User-centered design methods will be introduced and evaluated. This course will also introduce students to the contemporary technologies used in empirical evaluation methods.

HUMAN COMPUTER INTERACTION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the capabilities of both humans and computers from the viewpoint of human information processing
2. 02 Describe typical human–computer interaction (HCI) models, styles, and various historic HCI paradigms.
3. 03 Apply an interactive design process and universal de-sign principles to designing HCI systems
4. 04 Describe and use HCI design principles, standards and guidelines.
5. 05 Analyze and identify user models, user support, socio-organizational issues, and stakeholder requirements of HCI systems

Course Syllabus

Reference Books & Course Materials

1. 01 Dix, A., Finlay, J., Abowd, G.D., & Beale, R. (2004). Human computer interaction (3rd ed.). Prentice Hall.
2. 02 Preece, J., Rogers, Y., & Sharp, H. (2015). Inter-action design: Beyond human-computer interac-tion (4th ed.) John Wiley & Sons Ltd.

Learning Outcomes

1. L01 Understand the fundamental concepts and theories of human-computer interaction (HCI). SOLO 5
2. L02 Identify the principles and guidelines for designing user interfaces that are usable and effective SOLO 3
3. L03 Develop an understanding of the cognitive and psychological aspects of HCI, including perception, attention, memory, and decision making. SOLO 5
4. L04 Identify various methods and techniques for user research, such as observation, interviews, and usability testing. SOLO 3
5. L05 Develop skills in designing and prototyping interactive systems, considering user needs, tasks, and contexts of use SOLO 5
6. L06 Outline different interaction styles and technologies, including graphical user interfaces, mobile interfaces, and ubiquitous computing. SOLO 3
7. L07 Interpret the importance of accessibility and universal design in creating inclusive user experiences. SOLO 3
8. L08 Gain knowledge of evaluation methods for assessing the usability and user experience of interactive systems. SOLO 5
9. L09 Interaction styles and technologies Learn about emerging topics in HCI, such as social computing, tangible interfaces, and virtual reality SOLO 4

Program Outcomes

1. P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
2. P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
3. P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
4. P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
5. P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
6. P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
7. P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
8. P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
9. P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
10. P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
11. P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
12. P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.

Po-Lo Matrix