Artificial Intelligence for Business
- Course
- BUSN438 - Artificial Intelligence for Business
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Assoc. Prof. Dr. Gamze GÜNER KİBAROĞLU
- Prerequisite
- -
Course Description
This course provides a conceptual introduction to artificial intelligence (AI) for business students at Cyprus International University. Students gain broad understanding of AI techniques, applications to business problems, value extraction from AI investments, and future applications. The course covers machine learning, natural language processing, autonomous vehicles, robotics, and strategic implications. Students complete hands-on projects using Cursor AI code editor for Vibe Coding and n8n for workflow automation.
Artificial Intelligence for Business
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm Exam (Written) | Midterm | 30 |
| Term Project | Project | 30 |
| Final Exam (Practical/Applied) | Final | 40 |
| Total | 100 | |
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to Artificial Intelligence: Definitions, History, and Key Concepts |
| Week 2 | The Role and Importance of AI in Business; Relationship with Digital Transformation: Building a Business's Digital Presence with AI |
| Week 3 | Generative AI Tools: ChatGPT, Claude, Copilot, etc. Hands-on Introduction: How a Business Works: An AI-Assisted Introduction |
| Week 4 | Business Idea Development & AI-Assisted Market/Competitor Research: Using Data for Business Decisions |
| Week 5 | Building the Student's Future Business with AI |
| Week 6 | AI-Assisted Brand & Logo Design |
| Week 7 | Midterm Review & Integration |
| Week 8 | MIDTERM EXAM (Written) |
| Week 9 | AI-Generated Content & Brand Identity (Copywriting, Social Media Content, Visual Identity): About Us, Vision & Mission, Contact & Address |
| Week 10 | AI-Assisted Marketing Content for the Business |
| Week 11 | AI-Assisted Financial Planning & Business Modeling (Budgeting, Cash-Flow Projections) |
| Week 12 | Preparing an AI-Assisted HR, Recruitment & Onboarding Plan for the Student's Venture |
| Week 13 | Preparing an AI-Assisted Marketing and CRM for the Student's Venture |
| Week 14 | Finalizing and Submitting the Term Project Report (submitted as a written report; no in-class presentation or demo) |
| Week 15 | General Review |
Reference Books & Course Materials
No reference books have been listed.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 1. Recognized and applied all the learning tools and techniques learnt which they will implement throughout their lives and future careers.
- P02 2. Become confident in their knowledge and skills so that they can successfully study and work on their own.
- P03 3. Attained a high level of professionalism through the fundamental knowledge and skills gained in both marketing and digital fields.
- P04 4. Demonstrated a solid understanding of core business principles in the primary areas of digital marketing, web technologies, new media and management, as well as the interconnectedness of these disciplines in the running of an organization.
- P05 5. Been able to critically implement their knowledge and skills in both written, oral and digital forms to an intended audience, based on creative and analytical approaches.
- P06 6.Demonstrated their understanding of the ethical and protected use of various new media such as social media, mobile technology, web analytics, search engine optimization, and viral advertising in both their studies and careers.
- P07 7. Implemented best practices in business for planning, decision-making, and problem-solving based on collaborative work and studies.
- P08 8. Demonstrated effective communication skills in addition to in-depth of analysis and synthesis which are essential in multicultural educational and work contexts.
- P09 9. Demonstrated critical thinking characterized by the ability to define business problems with the evidence available, discern fact from opinion, determine underlying causes, formulate and evaluate potential solutions.
- P10 10. Been able to implement ideas and concepts through the development and creation of digital content for effective social media marketing strategies, and designing and evaluating the effectiveness of interactive web sites to increase web traffic flows, visibility, consumer satisfaction and response rates.
- P11 11. Embodied integrity in their work and actions, honor confidentiality, followed generally accepted codes of conduct in the digital marketing industry.
- P12 12. Devoted themselves to follow the codes of ethics, improve privacy issues with social media, conflict, and citizenship in order to frame a better understanding of digital marketing.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.