GRAPHIC DESIGN AND PRODUCTION
- Course
- VICD215 - GRAPHIC DESIGN AND PRODUCTION
- Department
- Visual Communication Design - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 4
- ECTS
- 7
- T+P+L
- 2 + 2 + 0
- Course Coordinator(s)
- Sr. Instr. Atiyeh MOHAMMADZADEH
- Prerequisite
- -
- Keywords
Course Description
This course is designed to introduce students to the methods of technical production for graphic design. Within this perspective the course concentrates not only the history and evolution of print technology but also its technical side including types of printing, descriptions on colour separation process, camera-ready art, matrix, cutting, and binding techniques. Other related topics like image preparation, electronic file management and formatting, paper and alternative printing substrates, colour management, and the major commercial printing techniques will also be presented from the perspective of their individual and collective effects on the look of graphic design applications. Students are expected to use their previous knowledge in their practical projects.
GRAPHIC DESIGN AND PRODUCTION
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to Graphic Design |
| Week 2 | Elements and Principles of Design |
| Week 3 | Typography Fundamentals |
| Week 4 | Color Theory and Psychology |
| Week 5 | Layout and Composition |
| Week 6 | Introduction to Digital Tools |
| Week 7 | Poster Design Project |
| Week 8 | Midterm |
| Week 9 | Branding and Logo Design |
| Week 10 | Working with Clients and Project Management |
| Week 11 | Print Production Basics and Online publication |
| Week 12 | Web Design Basics |
| Week 13 | Motion Graphics and Animation |
| Week 14 | Branding Package Project |
| Week 15 | Final Presentations and Portfolio Development |
Reference Books & Course Materials
- 01 Kaj Johansson, et al. (2011), A Guide to Graphic Print Production, Wiley; 3rd edition.
- 02 Sean Adams (2021), How Design Makes Us Think: And Feel and Do Things, Princeton Architectural Press.
- 03 Margherita Mariano (2024), Print Production: A Complete Guide to Planning, Printing and Packaging, Laurence King Publishing.
- 04 Christian Crumlish (2022), Product Management for UX People: From Designing to Thriving in a Product World, Rosenfeld Media; 1st edition.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 To be able to understand analog and digital games' theoretical and historical development.
- P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
- P03 Digital game engines are well-suited for application.
- P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
- P05 Understand the mechanics, logic, and frameworks of analog and digital games.
- P06 Possesses an aesthetic sensibility and knowledge of art.
- P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
- P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
- P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
- P10 Acquires expertise in artistic design to aid in the creation of digital games.
- P11 Make good use of digital game creation software and programs.
- P12 Possesses the skills necessary to write the code for digital games created for various platforms.
- P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
- P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
- P15 Has the capacity to design, plan, and analyze the game as a concept.
- P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.