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TR

VISUAL PERCEPTION AND DESIGN

Course
VICD111 - VISUAL PERCEPTION AND DESIGN
Department
Visual Communication Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
7
T+P+L
3 + 0 + 0
Course Coordinator(s)
Sr. Instr. Atiyeh MOHAMMADZADEH
Prerequisite
-
Keywords

Course Description

Visual process comprises a complex structure, dependent on the source, physiology and the entire conscience dynamics. Information based on perception is dependent on the resultant of logic and brain activities. Within the scope of Visual Perception and Design, it is aimed to improve talents and skills of the students related with perception, visual perception, visual thinking, visual analysis, design, creativity and observation. Within this perspective the course concentrates on basic and advanced elements in design and their interactions with visual perception as well as the importance of working memory and brain processes. The scope of the course also contains theoretical views about visual perception and design.

VISUAL PERCEPTION AND DESIGN

Evaluation Tools (Active Term)

Item Type Weight (%)
Project Final 40
Project Midterm 35
Project Assignment 25
Total 100

Course outcomes

  1. 01 to define basic concepts related to visual communication design and perception.
  2. 02 to classify visual concept, theories and perception.
  3. 03 to analyse visual concepts, theories and perception.
  4. 04 to construct a visual design reflecting basic elements of design and perception.
  5. 05 to evaluate visual designs and perception techniques.

Course Syllabus

Week Topic
Week 1 Introduction to Visual Perception and Visual Thinking
Week 2 Human Vision and Perceptual Processes
Week 3 Point: The Smallest Visual Element
Week 4 Line I: Structure, Direction and Movement
Week 5 Line II: Expression, Texture and Representation
Week 6 Plane, Shape and Figure-Ground
Week 7 Shape as Concept and Visual Meaning
Week 8 Mid-Term Exam
Week 9 Mid-Term Exam
Week 10 Gestalt Principles and Visual Organization
Week 11 Balance, Contrast, Hierarchy, Rhythm and Movement
Week 12 Color and Visual Perception
Week 13 Imagery, Context, Attention and Representation
Week 14 Semiotics and Visual Communication
Week 15 Final Exam

Reference Books & Course Materials

  1. 01 Poulin, R. (2012). The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles. Rockport Publishers.
  2. 02 Donis A. Dondis. (1973). A Primer of Visual Literacy
  3. 03 Ellen Lupton, Jennifer (2015). Graphic Design: The New Basics

Learning Outcomes

  1. L01 Describe the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 3
  2. L02 Express foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 3
  3. L03 Formulate the relationship between reality and representation. SOLO 3
  4. L04 Combine visual comprehension, critical thinking skills and cultural awareness. SOLO 3

Program Outcomes

  1. P01 To be able to understand analog and digital games' theoretical and historical development.
  2. P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
  3. P03 Digital game engines are well-suited for application.
  4. P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
  5. P05 Understand the mechanics, logic, and frameworks of analog and digital games.
  6. P06 Possesses an aesthetic sensibility and knowledge of art.
  7. P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
  8. P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
  9. P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
  10. P10 Acquires expertise in artistic design to aid in the creation of digital games.
  11. P11 Make good use of digital game creation software and programs.
  12. P12 Possesses the skills necessary to write the code for digital games created for various platforms.
  13. P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
  14. P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
  15. P15 Has the capacity to design, plan, and analyze the game as a concept.
  16. P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 Average
L01 - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - -