VISUAL PERCEPTION AND DESIGN
- Course
- VICD111 - VISUAL PERCEPTION AND DESIGN
- Department
- Visual Communication Design - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 7
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Sr. Instr. Atiyeh MOHAMMADZADEH
- Prerequisite
- -
- Keywords
Course Description
Visual process comprises a complex structure, dependent on the source, physiology and the entire conscience dynamics. Information based on perception is dependent on the resultant of logic and brain activities. Within the scope of Visual Perception and Design, it is aimed to improve talents and skills of the students related with perception, visual perception, visual thinking, visual analysis, design, creativity and observation. Within this perspective the course concentrates on basic and advanced elements in design and their interactions with visual perception as well as the importance of working memory and brain processes. The scope of the course also contains theoretical views about visual perception and design.
VISUAL PERCEPTION AND DESIGN
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Project | Final | 40 |
| Project | Midterm | 35 |
| Project | Assignment | 25 |
| Total | 100 | |
Course outcomes
- 01 to define basic concepts related to visual communication design and perception.
- 02 to classify visual concept, theories and perception.
- 03 to analyse visual concepts, theories and perception.
- 04 to construct a visual design reflecting basic elements of design and perception.
- 05 to evaluate visual designs and perception techniques.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to Visual Perception and Visual Thinking |
| Week 2 | Human Vision and Perceptual Processes |
| Week 3 | Point: The Smallest Visual Element |
| Week 4 | Line I: Structure, Direction and Movement |
| Week 5 | Line II: Expression, Texture and Representation |
| Week 6 | Plane, Shape and Figure-Ground |
| Week 7 | Shape as Concept and Visual Meaning |
| Week 8 | Mid-Term Exam |
| Week 9 | Mid-Term Exam |
| Week 10 | Gestalt Principles and Visual Organization |
| Week 11 | Balance, Contrast, Hierarchy, Rhythm and Movement |
| Week 12 | Color and Visual Perception |
| Week 13 | Imagery, Context, Attention and Representation |
| Week 14 | Semiotics and Visual Communication |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Poulin, R. (2012). The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles. Rockport Publishers.
- 02 Donis A. Dondis. (1973). A Primer of Visual Literacy
- 03 Ellen Lupton, Jennifer (2015). Graphic Design: The New Basics
Learning Outcomes
- L01 Describe the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 3
- L02 Express foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 3
- L03 Formulate the relationship between reality and representation. SOLO 3
- L04 Combine visual comprehension, critical thinking skills and cultural awareness. SOLO 3
Program Outcomes
- P01 To be able to understand analog and digital games' theoretical and historical development.
- P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
- P03 Digital game engines are well-suited for application.
- P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
- P05 Understand the mechanics, logic, and frameworks of analog and digital games.
- P06 Possesses an aesthetic sensibility and knowledge of art.
- P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
- P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
- P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
- P10 Acquires expertise in artistic design to aid in the creation of digital games.
- P11 Make good use of digital game creation software and programs.
- P12 Possesses the skills necessary to write the code for digital games created for various platforms.
- P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
- P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
- P15 Has the capacity to design, plan, and analyze the game as a concept.
- P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |