FUNDAMENTALS OF ADVERTISING DESIGN

Course Description

This course is designed to introduce students to the fundamentals of advertising design and serves as an introduction to design in advertising. The course will explore different roles and functions of advertising and will discuss the importance of design in advertising. Students will become familiar with some of the basic techniques in advertising design and will learn to use some of the programs such as Corel Draw and Photoshop. Using these programs students will practice creating visual elements and combining these elements with powerful advertising messages with an aim of persuading the target consumers. Students will learn that a good design is a powerful tool, which helps communicate the advertising message to the consumers.

FUNDAMENTALS OF ADVERTISING DESIGN

Evaluation Tools (Active Term)

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Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Purple Cow, Transform Your Business By Being Remarkable - Seth Godin

Learning Outcomes

1. Identify advertising designs that use core design principles (contrast, hierarchy, etc.). SOLO 2
2. L02 Apply visual communication techniques to create advertising materials that integrate persuasive messaging with effective design. SOLO 3
3. L03 Demonstrate foundational proficiency in Adobe InDesign and Adobe Photoshop by producing layouts, edited images, and digital/print-ready advertising pieces. SOLO 4
4. L04 Design print and digital advertisements that capture attention, convey clear brand messages, and aim to persuade target audiences. SOLO 4
5. L05 Develop a mini campaign concept (print + digital) that shows creative consistency across media and embodies the principle of being “remarkable.” SOLO 5

Program Outcomes

1. P01 To be able to understand analog and digital games' theoretical and historical development.
2. P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
3. P03 Digital game engines are well-suited for application.
4. P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
5. P05 Understand the mechanics, logic, and frameworks of analog and digital games.
6. P06 Possesses an aesthetic sensibility and knowledge of art.
7. P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
8. P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
9. P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
10. P10 Acquires expertise in artistic design to aid in the creation of digital games.
11. P11 Make good use of digital game creation software and programs.
12. P12 Possesses the skills necessary to write the code for digital games created for various platforms.
13. P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
14. P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
15. P15 Has the capacity to design, plan, and analyze the game as a concept.
16. P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.

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