PRINCIPLES OF DIGITAL MARKETING

Course Description

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PRINCIPLES OF DIGITAL MARKETING

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing (8th ed.). Pearson.

Learning Outcomes

1. L01 Apply data-driven relationship marketing techniques to build and manage customer engagement across digital platforms. SOLO 3
2. L01 Explain the micro- and macro-environmental factors shaping the digital marketplace and their implications for marketing decision-making. SOLO 4
3. L02 Develop digital marketing strategies that integrate branding and marketing mix elements appropriate to online platforms. SOLO 4
4. L04 Design approaches for delivering an effective digital customer experience that align with contemporary digital marketing practices. SOLO 5

Program Outcomes

1. P01 To be able to understand analog and digital games' theoretical and historical development.
2. P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
3. P03 Digital game engines are well-suited for application.
4. P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
5. P05 Understand the mechanics, logic, and frameworks of analog and digital games.
6. P06 Possesses an aesthetic sensibility and knowledge of art.
7. P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
8. P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
9. P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
10. P10 Acquires expertise in artistic design to aid in the creation of digital games.
11. P11 Make good use of digital game creation software and programs.
12. P12 Possesses the skills necessary to write the code for digital games created for various platforms.
13. P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
14. P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
15. P15 Has the capacity to design, plan, and analyze the game as a concept.
16. P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.

Po-Lo Matrix