POLITICAL ECONOMY AND MEDIA

Course Description

This course aims to promote critical thinking about the relationship between economics factors, political ideology and media production. Students will study economic concepts - including the supply chain, horizontal and vertical expansion, fixed and variable costs, market failure, public good, and economies of scale and scope – and learn how they can be applied to a range of contemporary media industries. The course will also examine the ways in which market regulation, the globalisation of production and consumption, and technological convergence are shaping the future of media industries. In addition, students will conduct and present original research about contemporary media mergers and acquisitions.

POLITICAL ECONOMY AND MEDIA

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Formulate (3) a strucured knowledge of economic factors and theories which relate to media industries
2. 02 2. Apply (4) economic concepts to a range of international media contexts
3. 03 3. Interpret (5) the relationship between economics and media production
4. 04 4. Implement (4) independent and original research, evaluating a range of material in order to arrive at conclusions
5. 05 5. Demonstrate the ability to describe (3) and critically reflect (5) on ideas in writing and in class discussion

Course Syllabus

Reference Books & Course Materials

1. 01 Gillian Doyle, Understanding Media Economics 2nd ed. (London: Sage, 2013).
2. 02 Alison Alexander et. al., Media Economics: Theory and Practice (New Jersey: LEA, 2004).
3. 03 Dwayne Winseck and Dal Yong Jin, The Political Economies of Media (London: Bloomsbury, 2011).

Learning Outcomes

1. L01 Formulate a strucured knowledge of economic factors and theories which relate to media industries SOLO 4
2. L02 Apply economic concepts to a range of international media contexts SOLO 3
3. L03 Interpret the relationship between economics and media production SOLO 4
4. L04 Implement independent and original research, evaluating a range of material in order to arrive at conclusions SOLO 4
5. L05 Demonstrate the ability to describe and critically reflect on ideas in writing and in class discussion SOLO 4

Program Outcomes

1. P01 To be able to understand analog and digital games' theoretical and historical development.
2. P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
3. P03 Digital game engines are well-suited for application.
4. P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
5. P05 Understand the mechanics, logic, and frameworks of analog and digital games.
6. P06 Possesses an aesthetic sensibility and knowledge of art.
7. P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
8. P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
9. P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
10. P10 Acquires expertise in artistic design to aid in the creation of digital games.
11. P11 Make good use of digital game creation software and programs.
12. P12 Possesses the skills necessary to write the code for digital games created for various platforms.
13. P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
14. P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
15. P15 Has the capacity to design, plan, and analyze the game as a concept.
16. P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.

Po-Lo Matrix