INTRODUCTION TO MASS COMMUNICATION

Course Description

This course introduces students to the structure and functions of mass media, with special attention to emerging information technologies. It is designed to introduce communication students to the various media industries, including print and digital media. The impact of the mass media on lifestyles, public opinion, governance and business are also studied. Special attention is given to the historical background of traditional mass communication tools such as books, newspapers, magazines, radio and television by comparing their significance and influence on daily life of society, as well as their impact on the economy. The course also addresses the fundamental elements in the communication process and their significance to media relations.

INTRODUCTION TO MASS COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Evaluate the significance of mass communication
2. 02 2. Define the functions of mass communication
3. 03 3. Analyze mass media as the vehicles used in mass communication process, their significance and impact on society
4. 04 4. Interpret filters and noise as impediments to communication

Course Syllabus

Reference Books & Course Materials

1. 01 1. James Wilson, Stan Le Roy Wilson; Mass Media, Mass Culture, An Introduction, (Fifth Edition) (2001) McGraw Hill
2. 02 2. Stanley J. Baran; Introduction to Mass Communication: Media Literacy and Culture, (Eighth Edition) (2014) McGraw Hill
3. 03 3. Joseph R. Dominick; The Dynamics of Mass Communication, Media in Transition, (Twelfth Edition) (2012) McGraw Hill
4. 04 4. John Vivian; The Media of Mass Communication, (Eleventh Edition) (2012) Pearson

Learning Outcomes

1. L01 1. Evaluate the significance of mass communication
2. L02 2. Define the functions of mass communication
3. L03 3. Analyze mass media as the vehicles used in mass communication process, their significance and impact on society
4. L04 4. Interpret filters and noise as impediments to communication

Program Outcomes

1. P01 To be able to understand analog and digital games' theoretical and historical development.
2. P02 Has a general understanding of the history and culture of the nation and the world in which he lives.
3. P03 Digital game engines are well-suited for application.
4. P04 His/Her mastery of the fundamental sciences underpins his/her expertise in the creation of digital games.
5. P05 Understand the mechanics, logic, and frameworks of analog and digital games.
6. P06 Possesses an aesthetic sensibility and knowledge of art.
7. P07 Communication, art, music, psychology, sociology, mythology, philosophy, economics, cinema, history, and other disciplines gained the potential to benefit from one another during the game design process.
8. P08 Knowing how media and digital games affect people and society and designing games responsibly in light of that knowledge.
9. P09 Be able to assess critically the knowledge and abilities acquired through research in the area and other related areas.
10. P10 Acquires expertise in artistic design to aid in the creation of digital games.
11. P11 Make good use of digital game creation software and programs.
12. P12 Possesses the skills necessary to write the code for digital games created for various platforms.
13. P13 Possesses the capacity to jointly build digital games' aesthetic and computational aspects.
14. P14 Possesses the capacity to create and communicate stories utilizing a variety of technologies.
15. P15 Has the capacity to design, plan, and analyze the game as a concept.
16. P16 Possesses the capacity to come up with tangible fixes for the issues that arise during the creation of digital games.

Po-Lo Matrix