SUSTAINABLE MARKETING
- Course
- MRKN515 - SUSTAINABLE MARKETING
- Department
- Marketing Management - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 8
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Assoc. Prof. Dr. Ahmad ALJARAH
- Prerequisite
- -
Course Description
This course tries to introduce the concept of sustainable approach due to the fact that the environment play a crucial role in sustainability studies at the top of the agenda for many organizations. Marketing has a key role to play in driving this agenda. This course tries to explore the complex and challenging environment of sustainable marketing strategies and actions. It firstly starts by considering the background of traditional marketing in order to understand some changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice. This course relies on the most complete and the accessible introduction to sustainable marketing in various markets.
SUSTAINABLE MARKETING
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Final | Final | 40 |
| Midterm exam | Midterm | 40 |
| Presentation | Presentation | 20 |
| Total | 100 | |
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Course Introduction |
| Week 2 | An Overview of Sustainable Marketing |
| Week 3 | Sustainability-Based Strategic Planning |
| Week 4 | Sustainability and Ethical Decision Making |
| Week 5 | Understanding the Consumer's Pursuit of Value Part 1 |
| Week 6 | Understanding the Consumer's Pursuit of Value Part 2 |
| Week 7 | MIDTERM EXAM PERIOD |
| Week 8 | MIDTERM EXAM PERIOD |
| Week 9 | Influencing the Consumer's Pursuit of Value |
| Week 10 | Discovering Value via Market Analysis |
| Week 11 | Communicating Value via Integrated Marketing Programs |
| Week 12 | Proclaiming Value via Branding and Labeling |
| Week 13 | Providing Value via Sustainable Product Strategies |
| Week 14 | Proclaiming Value via Sustainable Pricing Strategies |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Dahlstrom, R., & Crosno, J. (2021). Sustainable marketing (3rd ed.). SAGE Publications, Inc.
- 02 Gates, Bill (2021), How to Avoid a Climate Disaster, Alfred A. Knopf, New York, Toronto; available on Amazon.
Learning Outcomes
- L01 Debate the relevance of a rapidly changing business environment and its influence on the marketing concept. SOLO 5
- L02 Explain the contributions of corporate social responsibility, and societal and green marketing approaches to understanding the development of sustainable marketing. SOLO 3
- L03 Explain the social and psychological motivators behind pro-sustainable behavior. SOLO 3
- L04 Define the significance of the growing impact of business activity on the natural environment. SOLO 3
- L05 Identify and evaluate the different forms of consumption behaviour and their impact on sustainability. SOLO 2
- L06 Evaluate the conflicts and ambiguity that exist in the minds of consumers with regard to sustainable behavior. SOLO 5
Program Outcomes
No program outcomes have been defined.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.