ISSUES MANAGEMENT
- Course
- PRAD426 - ISSUES MANAGEMENT
- Department
- Public Relations and Advertising - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 5
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
Issues management is one of the most important and intricate areas of PR practices. The practice of issues management requires a balanced combination of analytical thinking, experience, information resources, excellent planning capability and coordination. The area, by the definition involves a futurological approach where foreseeing the results and risks of our past, current and future actions are calculated and driven by the means of communication to achieve a certain goal. This course introduces the basic concepts and examples of this interesting CPR tool.
ISSUES MANAGEMENT
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the course |
| Week 2 | Why a need for issue management? The importance of reputation |
| Week 3 | What is issues management? What is an issue? |
| Week 4 | Corporate social responsibility |
| Week 5 | What happens when an issue is ignored? |
| Week 6 | Examples of issue management models and processes |
| Week 7 | What is a crisis? Crisis management |
| Week 8 | Midterm exam week (13-24 November) |
| Week 9 | The media in crisis management / student presentations |
| Week 10 | Student presentations |
| Week 11 | Student presentations |
| Week 12 | Student presentations |
| Week 13 | Student presentations |
| Week 14 | Student presentations |
| Week 15 | Revision before the final exam (10-20 January) |
Reference Books & Course Materials
- 01 Risk Issues and Crisis Management in Public Relations by Michael Regester & Judy Larkin. 2008.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
- P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
- P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
- P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
- P05 5. Utilized and managed ethically information technologies required for contemporary business world.
- P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
- P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
- P08 8. Applied their acquired knowledge within the changing work environment.
- P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.