INTRODUCTION TO BUSINESS-II

Course Description

The course aims to provide students with a basic understanding and appreciation of the functioning of a business enterprise on a national and international scale. Students are introduced to several important business areas, complementing the subjects covered in BUSN101. The course will emphasize basic concepts and issues peculiar to the effective organization and management of business enterprises such as leadership, employees’ motivation, marketing, consumer behavior, pricing, management information systems, human relations, finance and money. On successful completion of this course, all students will have developed knowledge and understanding regarding the important factors to consider in production and operations, managing people in organizations, the importance of properly applying the principles of marketing and the central role played by financial issues.

INTRODUCTION TO BUSINESS-II

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Business: A Changing World, 12th Edition By Ferrell, Hirt, and Ferrell. McGraw-Hill, 2020.
2. 02 Related articles/publications

Learning Outcomes

1. L01 On successful completion of this course, all students will have developed knowledge and understanding of: - the nature of managing human resources and financial strategies in organizations SOLO 5
2. L02 On successful completion of this course, all students will have developed their skills in: dimensions of marketing of goods and services - importance of business management in the securities market SOLO 5
3. L03 On successful completion of this course, all students will have define structure and processes of finance, structure and processes of marketing, structure and processes of human resources and functional analysis of businesses. SOLO 3
4. L04 All the students will appreciate the value of teamwork in administering a business. SOLO 4
5. L05 All the students will explain how the different functions complement one another in business organizations. SOLO 3

Program Outcomes

1. P01 1. Gained the necessary skills to learn and adopt a spirit of continuous learning in their professional life.
2. P02 2. Developed various skills by working independently via specific learned techniques that both triggered individual efforts and encouraged collaborative work.
3. P03 3. Acquired the essential knowledge and skills to apply key theories, models and applications within the global business context.
4. P04 4. Adopted and applied critical and strategic thinking together with research capabilities for efficient and effective business decisions.
5. P05 5. Utilized and managed ethically information technologies required for contemporary business world.
6. P06 6. Been equipped with conceptual and analytical skills necessary for team work within global organizations.
7. P07 7. Displayed their learnt communication skills that are required to effectively interact in a cross cultural and diverse international work environment.
8. P08 8. Applied their acquired knowledge within the changing work environment.
9. P09 9. Developed an understanding of ethical perspectives and social responsibilities to be used at work and in personal life.

Po-Lo Matrix