STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY ENTERPRISES

Course Description

All tourism and hospitality sector enterprises should use strategic management theories in a systematic way to perceive competing companies in their environment and evaluate them for the purpose of developing each field of competitive advantage. The aim of this course is to provide the students with the necessary training to gain strategic management and systematic thinking process. This course also aims to provide students with the opportunity to understand implement and critically evaluate strategic analysis for tourism organizations and destinations. It analyzes and criticizes the strategies of specific tourism organizations and destinations, and provides an understanding and critical evaluation of the factors that can contribute to a successful strategy. It ensures that the students evaluate the strategies, their suitability and whether they are successful.

STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY ENTERPRISES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Identify terms and process of strategic management
2. 02 2. Combine strategic management concepts with practice
3. 03 3. Outline strategic management process
4. 04 4. Exemplify main strategies
5. 05 5. Generate solutions to problems companies might encounter during practice

Course Syllabus

Reference Books & Course Materials

1. 01 1. J.D. Hunger & T. L. Wheelen, Essentials of Strategic Management, Fourth Edition, Pearson International Edition, N.J., 2012.
2. 02 2. Minzberg, H. Strategy Safari, The Free Press, NewYork, 1998.
3. 03 3. Good Strategy, Bad Strategy. The Difference and Why it matters. Rumelt, Profile Books
4. 04 4. Michael E. Porter, "What is Strategy?", Harvard Business Review, Nov.-Dec. 1996.

Learning Outcomes

1. L01 1. Should be familiar with the terms and process of strategic management.
2. L02 2. Should be able to perform a SWOT analysis.
3. L03 3. Should be familiar with business level and corporate level strategies.
4. L04 4. Should be familiar with corporate governance.

Program Outcomes

1. P01 PO1 Become competent in searching and comprehending the relevant academic articles, interpreting the information learnt or obtained via various channels and absorbing exceptional knowledge in their field.
2. P02 PO2 Devoted themselves to be a qualified researcher and knowledge worker in their field all throughout their life and career.
3. P03 PO3 Demonstrated that they developed their individual capabilities through written projects, assignments and presentations that they will independently implement both in academia and work contexts.
4. P04 PO4 Gained key practical skills and knowledge which need to be implemented in their own research and business work environment.
5. P05 PO5 Been able to implement critical and analytical thinking and analyses into their studies, research and work.
6. P06 PO6 Become proficient in adopting the gained knowledge into practice and research in a critical, and analytical way.
7. P07 PO7 Become experts in using information technology tools for their studies, research and workplace in an ethical and safely environment by sharing and transferring their knowledge.
8. P08 PO8 Succeeded in working, researching and forming partnerships with their colleagues/team members in a global environment.
9. P09 PO9 Proved themselves capable of disseminating and sharing knowledge, sustainingly communicating with others, in any global workplace or research setting.
10. P10 PO10 Become capable of interpreting and transferring their qualified knowledge into practice and research.
11. P11 PO11 Dedicated themselves to applying advanced academic studies and enrolled themselves in work or non-work projects related to environmental approaches and ethical issues.

Po-Lo Matrix