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TR

ENTREPRENEURSHIP

Course
BUSN538 - ENTREPRENEURSHIP
Department
Master of Business Administration - English - Master
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
0
T+P+L
3 + 0 + 0
Course Coordinator(s)
Assoc. Prof. Dr. Georgiana KARADAŞ
Prerequisite
-
Keywords

Course Description

The course aims to familiarize students with the definition, characteristics of entrepreneurship and entrepreneurial thinking: the process by which entrepreneurs identify business ideas, evaluate and analyze their feasibility and change them into successful business. An entrepreneurial approach is appropriate for both large and small businesses belonging to private and public sectors. The students will develop a critical understanding of the nature of enterprise, entrepreneurship within the service industry together with actual entrepreneurial competence/skills.

ENTREPRENEURSHIP

Evaluation Tools (Active Term)

Item Type Weight (%)
Final exam Final 40
Article sum and Pres Project 30
Case study pres and sum Assignment 30
Total 100

Course outcomes

  1. 01 By the completion of the course the students should be able to do the following:1- assess the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior,
  2. 02 2- discuss what is meant by entrepreneurship from a theoretical and practical perspective
  3. 03 3- provide suggestions/implications for entrepreneurial business practice in their case studie
  4. 04 discuss the relevant concepts and usage of practical cases/activities
  5. 05 -demonstrating the use of learning resources

Course Syllabus

Week Topic
Week 1 Introduction
Week 2 Chapter 1 Introduction to Entrepreneurship
Week 3 Chapter 2 Recognizing Opportunities and Generating Ideas
Week 4 Chapter 3 Feasibility Analysis
Week 5 Chapter 3 Feasibility Analysis
Week 6 Chapter 4 Developing an Effective Business Model
Week 7 Mid-term week
Week 8 Mid-term week
Week 9 Videos and Project Criteria/Article presentation
Week 10 Chapter 5 Industry and Competitor Analysis /Article presentation
Week 11 Chapter 5 Industry and Competitor Analysis /Article presentation
Week 12 Chapter 6 Writing a Business Plan/ Project presentation
Week 13 Chapter 6 Writing a Business Plan/ Project presentation
Week 14 Chapter 12 The Importance of Intellectual Property
Week 15 Final exam

Reference Books & Course Materials

  1. 01 Bruce R. Barringer 7th Edition (2024). Entrepreneurship: Successfully Launching New ventures

Learning Outcomes

  1. The students demonstrate the use of learning resources SOLO 3
  2. L01 The students will have assessed the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, SOLO 5
  3. L02 The students discuss what is meant by entrepreneurship from a theoretical and practical perspective SOLO 5
  4. L03 The students provide suggestions/implications for entrepreneurial business practice in their case studies SOLO 5
  5. L04 The students discuss the relevant concepts and usage of practical cases/activities SOLO 5

Program Outcomes

  1. P01 PO1 Become competent in searching and comprehending the relevant academic articles, interpreting the information learnt or obtained via various channels and absorbing exceptional knowledge in their field.
  2. P02 PO2 Devoted themselves to be a qualified researcher and knowledge worker in their field all throughout their life and career.
  3. P03 PO3 Demonstrated that they developed their individual capabilities through written projects, assignments and presentations that they will independently implement both in academia and work contexts.
  4. P04 PO4 Gained key practical skills and knowledge which need to be implemented in their own research and business work environment.
  5. P05 PO5 Been able to implement critical and analytical thinking and analyses into their studies, research and work.
  6. P06 PO6 Become proficient in adopting the gained knowledge into practice and research in a critical, and analytical way.
  7. P07 PO7 Become experts in using information technology tools for their studies, research and workplace in an ethical and safely environment by sharing and transferring their knowledge.
  8. P08 PO8 Succeeded in working, researching and forming partnerships with their colleagues/team members in a global environment.
  9. P09 PO9 Proved themselves capable of disseminating and sharing knowledge, sustainingly communicating with others, in any global workplace or research setting.
  10. P10 PO10 Become capable of interpreting and transferring their qualified knowledge into practice and research.
  11. P11 PO11 Dedicated themselves to applying advanced academic studies and enrolled themselves in work or non-work projects related to environmental approaches and ethical issues.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 Average
- - - - - - - - - - - -
L01 - - - - - - - - - - - -
L02 - - - - - - - - - - - -
L03 - - - - - - - - - - - -
L04 - - - - - - - - - - - -