SERVICE MARKETING IN THE TOURISM INDUSTRY

Course Description

Service Marketing in The Tourism Industry is a course designed to provide students with an overview of the tourism industry and its importance to the global economy. The course will explore the strategies and techniques for marketing services in the tourism industry. Students will learn about the importance of market research, segmentation, targeting, and positioning in service marketing. The course also addresses the role of branding, advertising, and promotion in services marketing and the challenges associated with marketing services in a globalized and interconnected world. In addition, students will have the opportunity to develop their communication and teamwork skills through group projects and presentations. The course provides students with a comprehensive understanding of the principles and practices of services marketing, as well as the skills and knowledge necessary for success in this dynamic and competitive industry.

SERVICE MARKETING IN THE TOURISM INDUSTRY

Evaluation Tools (Active Term)

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Course outcomes

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Course Syllabus

Reference Books & Course Materials

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Learning Outcomes

1. L01 Explain the concept of tourism marketing and its role within the experience economy. SOLO 3
2. L02 Recognize and paraphrase the relationship between the internal workplace environment and customer satisfaction. SOLO 2
3. L03 Describe the relationship between customer behaviour and tourism marketing. SOLO 3
4. L04 Evaluate how research contributes to the formulation of tourism marketing decisions. SOLO 5
5. L05 Develop a relevant tourism marketing strategy. SOLO 5

Program Outcomes

1. P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
2. P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
3. P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
4. P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
5. P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
6. P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
7. P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
8. P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
9. P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
10. P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.

Po-Lo Matrix