CONSUMER BEHAVİOR
- Course
- DMMA306 - CONSUMER BEHAVİOR
- Department
- Marketing Management - English - Master
- Course Type
- Scientific Preparation
- Status
- Required
- Language
- English
- Credit
- 0
- ECTS
- 4
- T+P+L
- 0 + 0 + 0
- Course Coordinator(s)
- Assoc. Prof. Dr. Figen YEŞİLADA
- Prerequisite
- -
- Keywords
Course Description
CONSUMER BEHAVİOR
CONSUMER BEHAVİOR
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm Exam | Midterm | 25 |
| Final Exam | Final | 25 |
| Quiz | Quiz | 25 |
| Assigment | Assignment | 25 |
| Total | 100 | |
Course outcomes
- 01 Exemplify(4) knowledge of the basic necessary theoretical knowledge,
- 02 Exemplify(4) an understanding of how studying consumer behavior can help effectively relate(4) with consumers.
- 03 Integrate(4) psychological and physiological influence in reasoning(5) and acting strategically about behaviors of consumers.
- 04 Adapt(4) solutions to problems with use of communication and marketing approaches.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to Consumer Behavior |
| Week 2 | Technology-Driven Consumer Behavior |
| Week 3 | Segmentation, Targeting, and Positioning |
| Week 4 | Consumer Motivation and Personality |
| Week 5 | Consumer Perception |
| Week 6 | Consumer Learning |
| Week 7 | Consumer Attitude Formation and Change |
| Week 8 | Midterm Exam |
| Week 9 | Persuading Consumers |
| Week 10 | Reference Groups and Word-of-Mouth |
| Week 11 | The Family and Its Social Standing |
| Week 12 | Culture’s Influence on Consumer Behavior |
| Week 13 | Subcultures and Consumer Behavior |
| Week 14 | Consumer Decision-Making and Diffusion of Innovations |
| Week 15 | Review |
Reference Books & Course Materials
- 01 Schiffman & Wisenblit (2022). Consumer Behavior, 12th edition, Pearson
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 PO1 Been able to demonstrate their learned skills and knowledge regarding business related issues and research which they can use continuously in their personal and business life.
- P02 PO2 Obtained theoretical and practical information from the courses that allowed students to learn and work independently.
- P03 PO3 Been ensured that they learnt by increasing their level of knowledge and skills which are necessary in their field.
- P04 PO4 Increased their creativity and analytical thinking and developed crucial skills which are needed to be applied both in their studies, research, and future careers.
- P05 PO5 Adopted and implemented ethical principles and moral values regarding the use of technology in their studies and professional lives by creating an awareness on using the technological imperatives.
- P06 PO6 Designed their theoretical and practical knowledge in a way that they could make use of in a collaborative usage and various working contexts.
- P07 PO7 Enrolled in intercultural or international projects which could provide opportunities to develop their skills and implement them successfully in their studies, research and future careers.
- P08 PO8 Improved their communication skills successfully and been able to implement them in various international education, research and work context by increasing their social capital.
- P09 PO9 Been able to implement their learnt knowledge and research skills into practice through scenarios, case studies, empirical articles and real-life observations.
- P10 PO10 Created awareness and developed ethical undertaking by incorporating the learnt theories with environmental approaches to be further implemented into their research and careers.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.