RADIO AND TV MANAGEMENT

Course Description

This course is designed to introduce students to the basic principles of management, in particular as they relate to contemporary radio and television organizations and to media production. This course focus on general management theories and techniques, including organizational structures, leadership, decision making, budget planning and the management of groups and teams. The course concentrates more specifically on the practical media environment by examining the role of the production manager. The main responsibilities and skills required for this position and its importance for television production will be covered. Through various theoretical and practical projects students will experience management strategies and techniques vital in the collaboration and production of radio and television.

RADIO AND TV MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the basic principles of management.
2. 02 Discuss general management theories and techniques.
3. 03 define and analyze the legal, regulatory and commercial factors which affect the production of television and radio and develop personal and professional ethical responsibility in all managerial and organizational decision making.
4. 04 conduct independent research based on appropriate conduct independent research based on appropriate research questions, using and evaluating a range of material in order to arrive at conclusions research questions, using and evaluating a range of material in order to arrive at conclusions
5. 05 Assess the organisational structures of modern media companies.
6. 06 Integrate appropriate technology into the leadership and management and decision making process.

Course Syllabus

Reference Books & Course Materials

1. 01 Herrick, D. (2015). Media Managemenet. New Mexico: Albuquerque
2. 02 Hollifield, A., Wicks, J., L., Sylvie, G., Lowrey, W. (2021) Media Management A Casebook Approach. Routledge
3. 03 Thomas, J.P (2010) Media management manual: A handbook for television and radio practitioners in countries – in – transition. USA: UNESCO
4. 04 Cootle, S. (2020) Media organization and Production. London:Sage

Learning Outcomes

1. L01 Explain the basic principles of management. SOLO 4
2. L02 Discuss general management theories and techniques. SOLO 5
3. L03 Explain and analyze the legal, regulatory and commercial factors which affect the production of television and radio and develop personal and professional ethical responsibility in all managerial and organizational decision making. SOLO 4
4. L04 Conduct independent research based on appropriate research questions, evaluate a range of material in order to arrive at conclusions. SOLO 4
5. L05 Assess the organisational structures of modern media companies. SOLO 5
6. L06 Integrate appropriate technology into the leadership and management and decision making process. SOLO 4

Program Outcomes

1. P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
2. P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
3. P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
4. P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
5. P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
6. P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
7. P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
8. P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
9. P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.

Po-Lo Matrix