COLOUR CULTURE
- Course
- GRDE304 - COLOUR CULTURE
- Department
- Graphic Design - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 4
- T+P+L
- 2 + 2 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
This course covers the basic principles, theories and their applications of colours. Colour theory create a logical structure for colour. There are three basic categories of colour theory: The colour wheel, colour harmony, and the context of how colours are used. The student develops working skills with thinking and information of colour design for a variety of visual effects. This course involves the development of colour perception, expression, and application in traditional and digital imagery, using two-dimensional formats through a series of problem-solving exercises and projects. To understand the creative use of colour; the chemical, physical and psychological aspects of colour. It also allows researching the colour culture of different countries.
COLOUR CULTURE
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 1. Implement (4) the colour theory in design works.
- 02 2. Analyze (4) of cultural, psychological and symbolic effects of the colours.
- 03 3. Select (3) the colors suitable for the target audience of a project.
- 04 4. Develop (4) colour perception.
- 05 5. Solve (3) the design problems related to colour.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the course: An overview of the course syllabus / Required materials |
| Week 2 | How do we see colours? / Colour Theory / Primary, secondary and tertiary colours / Assignment 1 |
| Week 3 | Colour model (RGB, CMYK) / Hue, saturation, brightness / Colour value: Hue, tint, tone, shade / Assignment 2 |
| Week 4 | Colour Harmonies: Monochromatic, polychromatic, neutral, achromatic colours / Assignment 3 |
| Week 5 | Colour Harmonies: Complementary, analogous, triadic and tetradic colour schemes / Assignment 4 |
| Week 6 | Documentary: Cracking the Colour Code - Episode 1: Viewing Colour |
| Week 7 | Preparation for the Midterm Exam |
| Week 8 | MIDTERM EXAM WEEK |
| Week 9 | MIDTERM EXAM WEEK |
| Week 10 | Physiological effects of colours / Colour Hormony: Warm and Cool Colours / Documentary: Cracking the Colour Code Episode 2: Making Colours |
| Week 11 | The meaning of colours / FINAL PROJECT: Creating a effective poster with colours |
| Week 12 | Documentary: Cracking the Colour Code Episode 3: The Power of Colour / STUDENT PRESENTATIONS: Colour in different cultures |
| Week 13 | STUDENT PRESENTATIONS: Colour in different cultures |
| Week 14 | STUDENT PRESENTATIONS: Colour in different cultures / Final project critiques |
| Week 15 | Final project submission |
Reference Books & Course Materials
- 01 Lecturer's own notes (https://moodle.ciu.edu.tr)
- 02 Biggam, C. P. & Wolf, K. (2021) A Cultural History of Color: Volumes 1-6. Bloomsbury Academic.
- 03 Gage, J. (2009) Colour and Culture: Practice and meaning from antiquity to abstraction. Thames & Hudson.
- 04 Walch, M. & Hope, A., 1995) Living colours: The definitive guide to color palettes through the ages. Chronicle Books.
Learning Outcomes
- L01 Students develop (5) their knowledge of colour and their skills in its use, and apply (4) colour theory in their design work. SOLO 4.5
- L02 Analyze (4) of cultural, psychological and symbolic effects of the colours. SOLO 4
- L03 Select (3) the colors suitable for the target audience of a project. SOLO 3
Program Outcomes
- P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
- P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
- P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
- P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
- P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
- P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
- P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
- P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
- P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | Average |
|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - |