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TR

PUBLIC ADDRESS

Course
COMM322 - PUBLIC ADDRESS
Department
Advertising and Public Relations - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
3 + 3 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.

PUBLIC ADDRESS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Students will summarize how to organize a presentation
  2. 02 Students will express how to deliver a speech
  3. 03 Students will describe ethical rules in public speech
  4. 04 Students will analyze the audience

Course Syllabus

Week Topic
Week 1 Introduction to the Course
Week 2 Speaking in Public
Week 3 History of Public Speaking
Week 4 Public Speaking and Critical Thinking
Week 5 Ethics and Public Speaking
Week 6 Listening and Critical Thinking
Week 7 Organizing the Speech
Week 8 Midterm exams
Week 9 Selecting a Topic and a Purpose
Week 10 Analyzing the Audience
Week 11 Demographic Audience Analysis & Situational Audience Analysis
Week 12 Speech Delivery
Week 13 The Speaker's Body - Voice
Week 14 The Speaker's Body - Body Language
Week 15 Final Exams

Reference Books & Course Materials

  1. 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011

Learning Outcomes

  1. L01 Explains (4) how a presentation should be organized. SOLO 4
  2. L02 Explains (4) the important points in delivering an effective speech. SOLO 4
  3. L03 Describes (3) the ethical rules in public speech. SOLO 3
  4. L04 Assesses (4) the role of listeners in public speaking and analyzes (4) the audience. SOLO 4

Program Outcomes

  1. P01 1- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources including current information in the field of Accounting and Finance.
  2. P02 2- To be able to use advanced theoretical and practical knowledge acquired in the field of Accounting and Finance.
  3. P03 3- To be able to interpret and evaluate data, identify problems, analyze and develop solutions based on research and evidence by using advanced knowledge and skills acquired in the field of Accounting and Finance.
  4. P04 4- To be able to take responsibility as an individual and a team member in order to solve complex and unpredictable problems in accounting and finance applications.
  5. P05 5- To be able to plan and manage activities for the development of employees under the responsibility of a project.
  6. P06 6- To be able to determine the learning requirements in the field of Accounting and Finance and to direct their learning.
  7. P07 7- To be able to inform people and institutions about issues related to the field of accounting and finance, and to be able to transfer their ideas and solution proposals in writing and orally.
  8. P08 8- To be able to use information and communication technologies together with computer software at the European Computer Driving License Advanced Level required by the field of Accounting and Finance.
  9. P09 9- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of accounting and finance.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 Average
L01 - - - - - - - - - -
L02 - - - - - - - - - -
L03 - - - - - - - - - -
L04 - - - - - - - - - -