BRAND IDENTITY DESIGN

Course Description

Corporate identity of a company refer to the ethos, aims and values of an organization and how it is perceived by its customers and the rest of the marketplace. By discussion and comparison visual expression of an organization's unique identity is explored by exemplifying companies such as BP, IBM and Coca-Cola. Within this context, concepts, symbols, sign systems, analysis of successful corporate identity applications, differences between brand, identity, and logo design, cohesive brand identity across multiple platforms, implementing the corporate identity system on the internet are presented. Students are expected to develop corporate identity a company and communicate them by through design working on the name, logotype and related products.

BRAND IDENTITY DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Airey, David. Identity Designed: The Process. Beverly, MA: Rockport Publishers, 2023.​
2. 02 Miller, Donald. Building a StoryBrand: Clarify Your Message So Customers Will Listen. Nashville: HarperCollins Leadership, 2017.​
3. 03 Malinic, Radim. Book of Branding: A Guide to Creating Brand Identity for Start-Ups and Beyond. London: Brand Nu Limited, 2019.​
4. 04 Humberstone, Fiona. How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity. London: Fiona Humberstone, 2015.​

Learning Outcomes

1. L01 Seek the principles and strategic importance of branding. SOLO 2
2. L02 Conduct brand analysis and audience research. SOLO 3
3. L03 Design logos and visual identity systems that reflect a brand’s essence. SOLO 4
4. L04 Apply visual consistency across various brand touchpoints. SOLO 3
5. L05 Prove and present a professional brand guidelines document. SOLO 3

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix